™Overfuel alternatives
Overfuel Alternatives for Car Dealers (2026 Pricing)
Dealers look for Overfuel alternatives to get a published price, certification for another brand, or a simpler independent site. These are the options, with prices where published and who each fits.
By AutoFire™ · Researched
The short answer
Franchise stores should compare DealerOn, Dealer.com, Dealer Inspire and Jazel on certification for their brand. Independent dealers who want a published price can compare AutoFire with DealerOn's and Jazel's independent packages.
At a glance
| Alternative | Published price | Built for | DMS included |
|---|---|---|---|
| AutoFire | Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month | Independent used-car dealers | No. Keep your DMS for deals and accounting |
| DealerOn | independent websites $599, $899 or $1,199 a month; OEM program sites by quote | Franchise dealers and groups in 31 OEM programs, plus a separate independent offer | Not published |
| Jazel | independent $899 a month plus $1,999 setup; franchise $1,699 to $3,099 a month plus $2,499 setup | Franchise retailers in OEM programs, plus independent dealers | Not published |
| Dealer Inspire | quote only; a custom proposal follows a live demo | Franchise dealers and groups; enrollment listed for 33 OEM programs | Not published |
| Dealer.com | quote only; /pricing returns a 404 | Franchise dealers in OEM programs; certified relationships with over 30 brands | Not published |
| DealerFire | quote only; /pricing returns a 404 | OEM franchise, independent and service-only dealers | Not published |
Sources: AutoFire pricing · AutoFire features · AutoFire integrations · DealerOn independent dealer websites · DealerOn OEM programs · Jazel plans and pricing · Jazel independent dealer websites · Jazel OEM partnerships · Dealer Inspire OEM programs · Dealer.com dealer partnerships · Dealer.com /pricing (HTTP 404) · DealerFire OEM certifications · DealerFire independent dealer themes · DealerFire /pricing (HTTP 404)
Why dealers look for Overfuel alternatives
- No public pricing: /pricing returns a 404 and the only purchase path is a demo.
- A June 2026 snapshot showed syndication from $99 a month and managed VLA from $199. The live page now says "Contact us for pricing".
- Subscriptions auto-renew unless you give at least 14 days' written notice before the term ends. Fees are non-refundable.
- After the agreement ends, Overfuel has "no obligation to save Customer Data".
- If Overfuel terminates for cause, you still owe fees for the rest of the subscription term.
- The iOS app listing shows CRM integration, team messaging and lead management as coming, not live.
- The only price on record is a 2022 news estimate of about $1,500 a month for one dealer. It is not a current quote.
Sources: Overfuel inventory syndication · Overfuel inventory syndication (snapshot Jun 11, 2026) · Overfuel Terms of Service · Overfuel App Store listing · Indianapolis Business Journal (Dec 2, 2022) · Overfuel /pricing (HTTP 404)
6 Overfuel alternatives compared
AutoFire
A website, inventory and lead inbox for independent used-car dealers, without a DMS. Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month. AutoFire vs Overfuel
DealerOn
DealerOn builds websites, SEO and digital advertising for franchise dealers and groups in 31 OEM programs, with a separately priced independent-dealer offer. It acquired Sincro from Ansira in 2024. Pricing: independent websites $599, $899 or $1,199 a month; OEM program sites by quote. AutoFire vs DealerOn
Jazel
Jazel sells managed websites to franchise retailers in OEM digital programs and to independent dealers, and publishes monthly prices and setup fees for both. Pricing: independent $899 a month plus $1,999 setup; franchise $1,699 to $3,099 a month plus $2,499 setup. AutoFire vs Jazel
Dealer Inspire
Dealer Inspire, sold by Cars Commerce alongside Cars.com and AccuTrade, builds certified websites and advertising for franchise dealers in OEM programs. Pricing: quote only; a custom proposal follows a live demo. AutoFire vs Dealer Inspire
Dealer.com
Dealer.com, part of Cox Automotive, sells personalized websites, advertising and managed services to franchise dealers in OEM programs. It connects to Autotrader, Kelley Blue Book, VinSolutions, Dealertrack and vAuto. Pricing: quote only; /pricing returns a 404. AutoFire vs Dealer.com
DealerFire
DealerFire, part of the DealerSocket portfolio and of Solera since 2021, builds Engine6 websites and SEO for franchise, independent and service-only dealers. It is not part of Sincro. Pricing: quote only; /pricing returns a 404. AutoFire vs DealerFire
Sources: DealerOn independent dealer websites · DealerOn OEM programs · Jazel plans and pricing · Jazel independent dealer websites · Dealer Inspire OEM programs · Dealer.com /pricing (HTTP 404) · DealerFire /pricing (HTTP 404)
How to choose
Start with the system you will keep. If your DMS works, replace only the website and make sure inventory flows from the DMS without retyping. If you are also replacing the DMS, compare bundles on the total monthly cost of every module you need, not the website line alone.
Then ask each provider the same three things: who owns the domain if you leave, how inventory and photos get in, and where a lead lands with the vehicle attached.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.