Self-serve
Start with the $0 plan
- 1
Create your account
- 2
Add your lot details
- 3
Publish up to 10 cars
Start My Dealer Site Free
After the 30-day Pro trial, the Free plan has no time limit.
Launch your dealership website without agency onboarding or fees.
Add your lot, load your inventory, and publish your site. The Free plan covers up to 10 vehicles. Upgrade only when you need more.
Free up to 10 vehiclesNo card required
See the live dealer site before you sign upChoose your next step
Build it yourself or get 15 minutes of free setup help.
Create your account now, or book a short call and import your first vehicles with us.
No card
Free setup help
Bring your current site or CSV
Bring your current site or inventory CSV. We'll help you import your first vehicles during the call.
- Keep your current website until you are ready
- See the import path before you commit
- Get a same-business-day call or text when available
Send your inventory to Google, Facebook, Cars.com, AutoTrader, and CarGurus
Google inventory export
Facebook Automotive
CCars.com
AAutoTrader
GCarGurus
Platform features
Your inventory, website, and lead tools in one place
Add a vehicle once. AutoFire creates its VDP, updates your inventory, and gives shoppers a clear way to contact you.
Optional setup help
Build it yourself or import your first vehicles with us.
Add your cars and publish the site yourself. If you want help, book 15 free minutes and bring your current site or inventory CSV. We'll import vehicles with you on the call.
Open the demo dealer siteStart My Dealer Site Free
No card required. Keep the free plan or upgrade from $59.99/month.
Free setup help
We'll put your lot online with you
Simple pricing
Start with 10 vehicles. Upgrade when you need more.
The Free plan includes 10 vehicles on an AutoFire subdomain. Every paid plan adds your own domain, lead forms, and feeds, with 25 to 200 active vehicle listings by tier.
Free
$0/mo
A basic dealership website, mobile app, VIN decoding, and lead management.
- 10 active vehicles
- 10 Fuel once
- Unlimited sold and unlisted records
Pro
30-day trial, no card required$99.99/mo
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
- 75 active vehicles
- 300 Fuel per month
- 15 FireCompare generations per month
- Standard support
Questions before you touch the button?
Yes. The Free plan lets you publish up to 10 vehicles on an AutoFire subdomain. Choose any paid plan for your own domain, more inventory, lead forms, feeds, and advanced tools.
Start My Dealer Site Free
No card required. Keep the free plan or upgrade from $59.99/month.