Automotive marketplaces

CarGurus dealer inventory feed

CarGurus shoppers compare deal ratings and inventory side by side. AutoFire sends a structured CSV with the vehicle facts and imagery you already maintain—price, miles, options, and detail URLs—so your listings read consistently with your website. Your account manager may fine-tune required columns for your store.

Why connect CarGurus?

Showing up on CarGurus captures buyers who start research on marketplaces before they ever hit your homepage. When your feed reflects real-time inventory, you reduce frustration from outdated cars and protect trust in your brand.

What this means for your dealership

Dealer location and contact fields stay aligned with how you present the dealership on your AutoFire site.

CarGurus controls ranking and lead products; AutoFire focuses on accurate exports.

How it works

  • Switch on CarGurus in Distribution and share the private URL with your CarGurus onboarding contact.
  • Use the dashboard to confirm the feed generated successfully and to spot errors early.
  • Disable the integration if you need to pause syndication while you sort out data issues.

Partner-side setup

Commercial terms, leads routing, and billing remain with CarGurus.

FAQ

Does AutoFire replace my CarGurus contract or listing agreement?
No. AutoFire provides your dealership website and the inventory feed endpoint. Commercial terms, listing packages, and support for CarGurus stay between you and CarGurus.
Are CarGurus advertising or listing fees included in AutoFire subscription pricing?
No. Your AutoFire subscription covers AutoFire software. CarGurus bills its own listing, advertising, or lead products separately.
How often does the feed update?
The Distribution screen states feeds refresh about every 30 minutes. You can also use “Refresh Inventory Now” to invoke generate_feeds for that feed configuration (see dashboard toasts for timing).
Can I run CarGurus at the same time as other marketplaces or feeds?
Yes. Distribution shows a separate card per platform with its own enable toggle and private token, so you do not reuse the same feed URL across partners.
Does AutoFire guarantee rankings or leads on CarGurus?
No. AutoFire generates inventory exports from your data; CarGurus controls how vehicles surface and perform in its marketplace.
Which inventory feed platforms does AutoFire support?
AutoFire currently generates exports for: Google Vehicle Listings, Facebook Automotive, Cars.com, AutoTrader, CarGurus. Those entries match the FEED_PLATFORMS list in the application source.