AutoFire tools / Marketing & SEO
Free Dealership Marketing ROI Calculator
Compare marketing channels by cost per lead, cost per sale, contribution after advertising, and break-even sales.
Your work stays yours.
Local processing. Free exports.
No login or email required.
Your marketing channels
After direct vehicle and selling costs; before this advertising spend.
Contribution after advertising
- Combined contribution after ad spend
- $4,500.00
- Total advertising spend
- $1,500.00
- Combined marketing ROI
- 300.0%
- Sales to cover total ad spend
- 1
Google Ads
- Cost / lead
- $40.00
- Cost / sale
- $500.00
- Marketing ROI
- 300.0%
- Contribution after ads
- $3,000.00
- Cost / lead
- $25.00
- Cost / sale
- $500.00
- Marketing ROI
- 300.0%
- Contribution after ads
- $1,500.00
Use attributable sales and your own contribution figures. The tool does not estimate which campaign caused a sale.
For informational use only. ROI estimates depend on your attribution and gross-profit assumptions and do not predict or guarantee future results. Verify your data and include relevant costs before making a budget decision. This tool does not provide financial advice.
How to use this tool
- 1Enter each channel’s spend, leads, and attributed sales.
- 2Use contribution per sold vehicle after direct vehicle costs.
- 3Compare channels and export the results.
How the result is built
Marketing ROI = (attributed sales × contribution per sale − ad spend) ÷ ad spend. This is a contribution model, not revenue ROAS. Zero spend is shown as not applicable.
An example from the lot
A $1,000 campaign producing two sales at $2,000 contribution each returns $3,000 after advertising, or 300% modeled ROI.