™AutoFire vs Dealer eProcess
AutoFire vs Dealer eProcess: Pricing, Features & Fit (2026)
Dealer eProcess sells its Everest website, digital retailing and marketing platform to franchise dealers in certified OEM programs. Its live site blocked our fetch, so these facts come from August 2026 archived pages. Below, Dealer eProcess and AutoFire™ side by side on price, contract, website, inventory, leads and feeds. Every claim about Dealer eProcess links to its own public pages.
By AutoFire · Researched
The short answer
Dealer eProcess is built around certified OEM programs, so a franchise store in one of them should evaluate it, not AutoFire. AutoFire has no OEM certification. We found no independent-dealer offer on its archived pages. Independent used-car dealers get published plans from AutoFire, free for 10 cars and $59.99 for 25.
At a glance
| AutoFire | Dealer eProcess | |
|---|---|---|
| Published price | Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month | No published pricing on the pages reviewed; the purchase path is "GET DEMO" |
| Contract and setup | No contract or setup fee; cancel anytime. Free plan and 30-day Pro trial need no card | No setup fee or contract terms published; the footer links no terms of service |
| Dealer website | Mobile dealer website with a page per vehicle; custom domain on paid plans | Everest "AI-powered website" with personalization for every visitor |
| Inventory tools | VIN decoding, photo tools, CSV and Frazer import, and import from your current website | Not published |
| DMS (deals and accounting) | No. Keep your DMS for deals and accounting | Not published |
| Leads and CRM | Lead inbox with the vehicle attached, test-drive scheduling, ADF export to your CRM | Not published |
| Credit application | Links your lender or credit-app provider on the site; no SSN collection | Credit Confirm soft-pull credit tool and credit pre-approvals |
| Marketplace and ad feeds | CarGurus, Cars.com, Autotrader, Google and Meta feeds on paid plans (marketplace fees separate) | Not published |
| AI shopper chat | AI website assistant that answers from your live inventory, on paid plans | Everest AI Assistant runs 24/7, scans live inventory and handles trade appraisals |
| Mobile app | iPhone app on every plan | Not published |
| Built for | Independent used-car dealers | Franchise dealers; 23 OEM program entries, including Canadian programs |
Sources: Dealer eProcess home (snapshot Aug 19, 2026) · Dealer eProcess OEM programs (snapshot Aug 19, 2026) · Everest AI Assistant (snapshot Aug 19, 2026) · Everest digital retailing (snapshot Aug 19, 2026) · AutoFire pricing · AutoFire features · AutoFire integrations
What is Dealer eProcess?
Dealer eProcess sells its Everest website, digital retailing and marketing platform to franchise dealers in certified OEM programs. Its live site blocked our fetch, so these facts come from August 2026 archived pages. Pricing: quote only; no prices on the archived pages.
What Dealer eProcess does well, from its own materials:
- Its OEM programs page lists 23 program entries, including Canadian programs for Lexus, Stellantis and Toyota.
- Everest Retailing combines a trade-in tool, a soft-pull credit tool and equity calculations without payoff details.
- The Everest AI Assistant runs 24/7, scans live inventory and guides shoppers to pages.
- Issues SOC 2 Type 1 reports, available to customers under NDA.
- A founding member of the Automotive Standards Council for GA4 tracking standards.
Sources: Dealer eProcess home (snapshot Aug 19, 2026) · Dealer eProcess OEM programs (snapshot Aug 19, 2026) · Everest AI Assistant (snapshot Aug 19, 2026) · Everest digital retailing (snapshot Aug 19, 2026) · Automotive Standards Council (snapshot Aug 19, 2026) · SOC 2 documentation (snapshot Aug 19, 2026)
What to check before you choose Dealer eProcess
- These facts come from August 19, 2026 archived pages; the live site blocked automated access on November 1.
- No pricing, setup fee or contract terms appear on the pages reviewed.
- The footer links a privacy policy and privacy preferences, but no terms of service.
- Services differ by OEM program; the GM program lists digital and Amazon advertising, not websites.
- We found no independent-dealer offer on the pages reviewed.
- The site generates a "Digital ID" profile for every shopper, used for attribution and ad targeting.
Sources: Dealer eProcess home (snapshot Aug 19, 2026) · Dealer eProcess OEM programs (snapshot Aug 19, 2026) · Dealer eProcess live site (HTTP 403)
Dealer eProcess or AutoFire: which fits your lot?
Choose Dealer eProcess if
- Your franchise store is in one of the OEM programs Dealer eProcess lists.
- You want website, SEO, advertising and digital retailing from one vendor.
- You want a soft-pull credit tool and trade-in tool built into the site.
Choose AutoFire if
- You run an independent used-car lot outside an OEM program.
- You want a published price, free for 10 cars or $59.99 for 25.
- You want no contract and no setup fee.
- You want marketplace and ad feeds and an iPhone app included.
Questions to ask on a Dealer eProcess demo
- Which services does my OEM program include: website, SEO, advertising or retailing?
- What is the monthly price, and is there a setup fee?
- How long is the contract, and how do renewal and cancellation work?
- How is shopper Digital ID data stored, shared and deleted?
- Do you serve independent dealers outside an OEM program?
Switching from Dealer eProcess to AutoFire
- Dealer eProcess has a "Make the Switch" onboarding page promising "Seamless Onboarding".
- Franchise dealers choose services within their OEM program, so check what your program covers.
- Ask for contract and data terms in writing; we found none published.
- To move to AutoFire, import inventory from your current website or a CSV file.
Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.
Frequently asked questions
How much does Dealer eProcess cost?
Dealer eProcess published no pricing on the pages we reviewed. The purchase path is a demo request.
What is Dealer eProcess Everest?
Everest is its platform for an AI-powered website, digital retailing and an AI assistant. Everest Retailing includes a trade-in tool and a soft-pull credit tool.
Does Dealer eProcess work with independent dealers?
We found no independent-dealer offer on its archived pages; it lists 23 OEM program entries. AutoFire is built for independent used-car dealers.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.