AutoFire is built for independent dealers that need a professional inventory website without enterprise complexity.
Free Kickstart is available. Upgrade to Pro when the dealership is ready.
Vehicle Inventory
Smith Auto Sales
2017$21,636BMW X3
Sport · 78,868 mi
2021$16,995Hyundai Elantra
SEL · 50,821 mi
2003$5,500Honda Accord
EX-V6 · 150,000 mi
Connects inventory, VDPs, lead capture, marketplace feeds, and dealer domains
Full dealer website toolkit
AutoFire gives an independent dealer the public site, inventory pages, lead paths, and dashboard controls needed to look current online.
A credible public site with your store info, vehicles, and contact paths.
Your vehicles become searchable listings and public vehicle detail pages.
Give shoppers clear ways to raise a hand without bolting on another tool.
Pages are built around how car shoppers actually discover and compare inventory.
Keep marketplace and catalog workflows aligned with the same inventory source.
Small teams can manage the site without waiting on an agency ticket.
Feature menu
Website & discovery
Shoppers see what you actually have in stock with photos, price, and specs.
Inventory & vehicles
Year, make, model, trim, mileage, price, colors, description, and VIN tracking.
Leads & growth
Leads originate from customer-facing flows on your AutoFire dealership experience.
Leads & growth
Requests connect to the vehicle the shopper was interested in.
Website & discovery
Inventory feeds search understanding with schema-oriented markup on vehicle pages.
Leads & growth
Enable or pause each platform feed from the dashboard.
Platform & access
Customers see your dealership domain in the address bar.
Inventory & vehicles
Uses CARFAX’s expected partner URL pattern for your dealership ID and VIN.
Leads & growth
Comparisons live alongside your dealership presence—not only on third-party sites.
Leads & growth
Answers come from the vehicles actually on your lot—not generic web results.
Inventory & vehicles
Pull structured fields from the VIN instead of typing every spec by hand.
Platform & access
Owner, admin, editor, and viewer patterns map to how small lots actually work.
Some dealership platforms are designed for large retail groups and complex vendor stacks. AutoFire is intentionally simpler: launch the site, import vehicles, publish inventory pages, and upgrade when lead and domain tools matter.
Pick a subdomain and add basic dealership info. No credit card.
Add vehicles manually in minutes. DealerWebsites.com migration is available for supported sites.
Every vehicle gets a mobile-friendly page with SEO metadata built in.
Built on serious technology
AutoFire is built on the same technology that powers leading companies like OpenAI and Stripe. Your dealership site is fast, search-ready, and engineered to be found — without you touching a line of code.
Modern rendering and automatic image optimization keep pages loading in milliseconds, so shoppers never bounce while they wait.
Structured data, clean URLs, and strong Core Web Vitals are baked into every vehicle page — the signals search engines reward.
Mobile-first layouts, sitemaps, and metadata are handled for you, so buyers can discover your inventory wherever they search.
Inventory in your dashboard becomes public vehicle pages on your branded site — mobile-ready and built for search.
View live demo dealershipMinutes
to first live site
$0
Free up to 10 cars
Pro $99.99/mo
when you need more
Join independent dealers already running inventory-backed sites on AutoFire.
Launch My Dealer SiteFree Kickstart is available. Upgrade to Pro when the dealership is ready.
AI inventory chat
AutoFire's AI chat helps shoppers find cars on your lot, answers common questions, and collects contact details even while you sleep. Stop losing buyers outside business hours.
Free Kickstart available · Pro unlocks the full workflow
Free Kickstart lowers the risk for a small lot. Pro is the practical plan for dealers who want a custom domain, lead workflows, feeds, and more inventory capacity.
$0
Best for getting a small independent lot online fast.
$99.99/mo
Best for dealers that want their own domain and more inventory.
Talk to us
Best for multi-rooftop or custom feed workflows.
No web team required. No blank-page website builder. AutoFire gives you a managed dealer website, inventory pages, and lead capture so you can get cars online quickly and upgrade only when you need more.
AutoFire is primarily built for independent dealers and small teams that need a practical website and inventory workflow.
Free Kickstart is available. Upgrade to Pro when the dealership is ready.
Create your account, add inventory, and choose Free Kickstart or Pro based on what your dealership needs.
Launch My Dealer Site
