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Paid advertising setup

Google inventory export

Give your Google Ads provider an inventory file built from the same stock, prices, photos, and vehicle pages as your website. AutoFire Pro generates a private XML export. Provider mapping and setup are required before using it for paid Google Vehicle Ads.

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Why connect Google inventory export?

Maintain your vehicle details in AutoFire and share a current export with your provider. They can review the data, add the required Google account and store mappings, and validate the resulting feed in Merchant Center before starting a campaign.

What this means for your dealership

Google retired its former free Vehicle Listings feature. This export does not restore the Business Profile inventory tab or publish free vehicle listings.

Your vehicle pages remain available for ordinary search discovery. Paid Vehicle Ads are a separate program with Google approval, campaign setup, and an advertising budget.

The current export is a starting point for provider mapping, not a validated, ready-to-run Vehicle Ads feed. AutoFire does not manage Merchant Center or Google Ads campaigns.

How it works

  • Enable the Google inventory export in Dashboard → Distribution to generate a private XML link.
  • Share the link with your trusted Google Ads provider for mapping and validation. Treat the link like a password.
  • Your provider must verify required fields, store codes, fulfillment, vehicle condition, and landing-page links against the current Vehicle Ads specification.
  • Complete Merchant Center and Google Ads setup, obtain Google approval, and fund an eligible campaign separately. A generated export does not mean vehicles are approved or advertised.

Partner documentation

Partner-side setup

Use the current Google Vehicle Ads program in Merchant Center. Ask your provider to map and validate this export before submitting it. Eligible Performance Max or Standard Shopping campaigns and separate ad spend are required. The retired organic Vehicle Listings Partner Portal is not the setup path for paid ads.

FAQ

Will this put my vehicles on Google for free?▼
No. The former free Vehicle Listings feature is retired. Your website pages can still be discovered through ordinary search. Paid Vehicle Ads require separate setup, Google approval, and ad spend.
Can I submit the export without additional setup?▼
The export requires provider mapping and validation. Your provider must add the required store and fulfillment information, review vehicle fields and landing-page links, and confirm Merchant Center acceptance. Generating a file does not certify eligibility.
Does AutoFire manage Google Ads?▼
No. AutoFire provides your website, inventory, and export link. You or your agency manage Google accounts, campaigns, billing, and approvals.
What if I reset my private feed link?▼
The old URL stops working immediately. Update any saved source URLs with your provider before its next import.