Your lot deserves more than a Facebook page
Most independent dealers either have no website, an outdated one from 2015, or pay hundreds per month for a platform built for franchise groups. Buyers search "used cars near me" on Google — if your inventory isn't there, you're losing sales to dealers who are.
AutoFire is a dealership website builder designed for independent and small dealers. You get a modern, fast website with every vehicle listed on its own SEO-optimized page — so your cars show up when buyers search. No web developer needed. No enterprise pricing.
Everything you need to sell cars online
Inventory management
Add vehicles with photos, pricing, and specs. Each listing gets its own SEO-optimized page with schema markup that helps Google understand and rank your inventory.
Lead capture and test drives
Built-in forms capture buyer inquiries and test drive requests. Get email notifications instantly so you never miss a lead.
Custom domain and branding
Use your own domain name with free SSL. Customize your site with your logo, colors, and dealership branding. No "powered by" footers.
SEO built in, not bolted on
Every page ships with meta tags, schema markup, Open Graph tags, and server-side rendering. Your vehicles are indexed faster and rank higher.
AI-powered FireCompare
Generate vehicle comparison pages automatically. Help shoppers compare models side by side while driving organic traffic to your listings.
Fast on every device
Built on Next.js with edge deployment. Your site loads in under 2 seconds on mobile — where over 70% of car shoppers start their search.
A dealer website that loads fast and ranks higher
Google uses page speed as a ranking signal. Slow sites lose shoppers — especially on mobile, where over 70% of car searches start.
AutoFire is built on Next.js and deployed on Vercel's edge network, delivering 90+ Google PageSpeed scores out of the box. Every vehicle page includes structured data (schema markup) so Google can display rich results with pricing, photos, and availability.
That means your inventory gets indexed faster and ranks higher than sites built on legacy platforms.
Go live in three steps
Sign up free
Create your account in 30 seconds. No credit card required. Pick your subdomain or connect a custom domain later.
Add your inventory
Upload vehicles with photos, pricing, and details. Each vehicle automatically gets its own optimized page.
Go live
Your dealership website is live and indexed by Google. Start getting leads from day one.
Simple, transparent pricing
$0/mo
Free Kickstart plan
- Up to 10 vehicle listings
- Custom subdomain
- SEO-optimized pages
- Basic customization
$99.99/mo
AutoFire Pro
- Up to 50 vehicle listings
- Lead capture + test drives
- Custom domain + SSL
- FireCompare + CARFAX
Frequently asked questions
How much does a dealership website cost?
AutoFire offers a free plan with up to 10 vehicle listings and a custom subdomain. The Pro plan is $99.99/month with lead capture, custom domains, CARFAX integration, and up to 50 listings. No contracts or setup fees.
Can I build a dealer website without coding?
Yes. AutoFire requires zero coding. Sign up, add your dealership info and inventory, and your website is live. The platform handles design, SEO optimization, and mobile responsiveness automatically.
How long does it take to set up a dealership website?
Most dealers go live the same day they sign up. Create your account, add your dealership details, upload a few vehicles, and your site is ready. Adding a custom domain takes a few extra minutes.
Does AutoFire include inventory management?
Yes. Every AutoFire plan includes built-in inventory management. Add vehicles with photos, pricing, specs, and descriptions. Each vehicle gets its own SEO-optimized page with schema markup that helps it rank on Google.
Can I use my own domain name?
Yes. The free plan includes a subdomain (yourdealership.goautofire.com). The Pro plan lets you connect your own custom domain (e.g., www.yourdealership.com) with free SSL and DNS verification.
What makes AutoFire different from other dealer website builders?
AutoFire is built on a modern tech stack (Next.js + React) that delivers 90+ Google PageSpeed scores out of the box. Every vehicle page includes schema markup for better search visibility. The platform also includes AI-powered FireCompare for generating vehicle comparison content, and a genuine free tier with no trial countdown.
Explore more
Ready to get your dealership online?
Join independent dealers who are selling more cars with a website that actually works. Start free — upgrade when you're ready.