™AutoFire vs DealerOn
AutoFire vs DealerOn: Pricing, Features & Fit (2026)
DealerOn builds websites, SEO and digital advertising for franchise dealers and groups in 31 OEM programs, with a separately priced independent-dealer offer. It acquired Sincro from Ansira in 2024. Below, DealerOn and AutoFire™ side by side on price, contract, website, inventory, leads and feeds. Every claim about DealerOn links to its own public pages.
By AutoFire · Researched
The short answer
DealerOn fits a franchise store that needs a certified website in one of the 31 OEM programs it lists. AutoFire has no OEM certification. For independents, DealerOn publishes Core at $599, Premier at $899 and Elite at $1,199 a month. AutoFire's largest plan, Growth, is $199 for 200 vehicles, with free, $59.99 and $99.99 plans below it.
At a glance
| AutoFire | DealerOn | |
|---|---|---|
| Published price | Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month | Independent packages: Core $599, Premier $899, Elite $1,199 per month; OEM pricing through program links |
| Contract and setup | No contract or setup fee; cancel anytime. Free plan and 30-day Pro trial need no card | Independent pages publish no setup fee, contract length or cancellation terms; no public terms page found |
| Dealer website | Mobile dealer website with a page per vehicle; custom domain on paid plans | CMS for real-time edits; Core includes an ADA compliant platform, specials manager, SEO basics and a blog |
| Inventory tools | VIN decoding, photo tools, CSV and Frazer import, and import from your current website | Inventory integration and unlimited inventory exports in Core |
| DMS (deals and accounting) | No. Keep your DMS for deals and accounting | Not published |
| Leads and CRM | Lead inbox with the vehicle attached, test-drive scheduling, ADF export to your CRM | Not published |
| Credit application | Links your lender or credit-app provider on the site; no SSN collection | Apex digital retail offers live credit pulls and decisioning, trade valuation and document uploads |
| Marketplace and ad feeds | CarGurus, Cars.com, Autotrader, Google and Meta feeds on paid plans (marketplace fees separate) | Unlimited inventory exports in Core; Listings Manager in Premier |
| AI shopper chat | AI website assistant that answers from your live inventory, on paid plans | QuickConnect Chat in the Sidekick suite, booked as a beta demo |
| Mobile app | iPhone app on every plan | Not published |
| Built for | Independent used-car dealers | Franchise dealers and groups in 31 OEM programs, plus a separate independent offer |
Sources: DealerOn home · DealerOn independent dealer websites · DealerOn OEM programs · DealerOn car dealer websites · DealerOn Sidekick · DealerOn Apex digital retail · AutoFire pricing · AutoFire features · AutoFire integrations
What is DealerOn?
DealerOn builds websites, SEO and digital advertising for franchise dealers and groups in 31 OEM programs, with a separately priced independent-dealer offer. It acquired Sincro from Ansira in 2024. Pricing: independent websites $599, $899 or $1,199 a month; OEM program sites by quote.
What DealerOn does well, from its own materials:
- Certified provider for 31 listed OEMs, including Ford, Toyota, Honda, Hyundai, GM brands, Stellantis brands and BMW.
- Publishes monthly prices for its three independent-dealer packages.
- Core includes unlimited inventory exports, structured data and reporting powered by Google Analytics.
- Apex digital retail covers trade valuation, incentives, an F&I accessory menu, live credit pulls and document uploads.
- Its partner marketplace includes Reynolds & Reynolds, CarNow, Impel, Marchex and accessiBe.
Sources: DealerOn independent dealer websites · DealerOn OEM programs · DealerOn Apex digital retail · DealerOn partner OnMarketplace
What to check before you choose DealerOn
- Independent packages start at $599 a month, and the pages publish no setup fee, contract length or cancellation terms.
- No public terms of service page was found; terms URLs redirect to the homepage.
- It offers new customers a results guarantee, but the guarantee terms are not published.
- The Sidekick AI suite is booked as a "(Beta) Demo", so confirm what is live.
- Its two published dealer counts disagree: 5,000+ on the OEM page and 7,000+ on the About page.
- The Apex page publishes no price and names no lenders or credit providers.
Sources: DealerOn home · DealerOn independent dealer websites · DealerOn OEM programs · About DealerOn · DealerOn car dealer websites · DealerOn Sidekick · DealerOn Apex digital retail
DealerOn or AutoFire: which fits your lot?
Choose DealerOn if
- Your franchise store needs a certified website in its OEM program.
- You want Apex digital retail with live credit decisions on the site.
- You want SEO and digital advertising managed alongside the website.
Choose AutoFire if
- You are an independent dealer and $599 a month for Core is more than you want to spend.
- You want to start free for 10 cars, or pay $59.99 for 25, with no contract or setup fee.
- You want written terms up front: AutoFire has no contract and you can cancel anytime.
- You want marketplace and ad feeds, an AI website assistant and an iPhone app included.
Questions to ask on a DealerOn demo
- Is there a setup fee on Core, Premier or Elite, and how long is the contract?
- Can I read your service terms before I sign, since no public terms page exists?
- What are the terms of the results guarantee for new customers?
- Which Sidekick features are live today, and which are still in beta?
- Which lenders and credit bureaus does Apex use, and what does it cost?
- Which listing sites do unlimited inventory exports reach, and do they cost extra?
Switching from DealerOn to AutoFire
- Former Sincro customers were moved to DealerOn; sincrodigital.com now redirects to a DealerOn page.
- Franchise dealers enroll through OEM program links, which carry program features and pricing.
- Ask for the contract and cancellation terms in writing, since DealerOn publishes none.
- To move to AutoFire, import inventory from your current DealerOn site or a CSV file.
Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.
Frequently asked questions
How much does a DealerOn website cost?
For independent dealers, DealerOn lists Core at $599, Premier at $899 and Elite at $1,199 a month. Franchise sites are priced through OEM program links.
Is Sincro part of DealerOn?
Yes. DealerOn acquired Sincro from Ansira in September 2024, including its tier-three customers. Ansira kept its OEM and tier-two clients.
How does DealerOn's independent pricing compare with AutoFire?
DealerOn's independent packages run $599 to $1,199 a month. AutoFire is free for 10 vehicles, then $59.99, $99.99 or $199 a month for 25, 75 or 200 vehicles. Compare what each plan includes.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.