Why generic website builders fall short for dealers
Building a car dealership website on Wix or WordPress means stitching together plugins for inventory, manually configuring SEO, and hoping everything works on mobile. You end up spending more time managing your website than selling cars.
Car dealership website softwareis different. It's a platform built around how dealers actually work — add a vehicle, and it automatically creates a page with photos, specs, pricing, a lead form, and SEO markup. AutoFire handles the tech so you can focus on your lot.
What's included in AutoFire
Website
- Professional dealership website
- Mobile-first responsive design
- Custom domain with free SSL
- Dealership branding (logo, colors)
- 90+ Google PageSpeed scores
- Dark mode support
Inventory
- Vehicle listing management
- Individual vehicle detail pages
- Photo gallery per vehicle
- VIN decoder auto-fill
- CARFAX integration
- Mark sold / manage status
Marketing
- SEO-optimized pages with schema
- Lead capture forms
- Test drive scheduling
- AI vehicle comparisons (FireCompare)
- Google + Facebook feed syndication
- Cars.com, AutoTrader, CarGurus feeds
Platform
- Dashboard for managing everything
- Email lead notifications
- Free dealer tools (calculators, etc.)
- Edge-deployed on Vercel CDN
- SSL encryption everywhere
- Row-level data isolation
How AutoFire compares to other options
vs. Generic website builders
Wix, Squarespace, WordPress
Their limitation
Require plugins, manual SEO setup, and custom development for inventory. No VIN decoder, no CARFAX, no vehicle schema markup.
AutoFire
Purpose-built for dealers. Add a vehicle and everything — page, SEO, schema, lead form — is created automatically.
vs. Enterprise dealer platforms
Dealer.com, DealerOn, Dealer Inspire
Their limitation
Built for franchise groups. Pricing starts at $200-$500/month with long contracts and setup fees.
AutoFire
Built for independents. Start free, upgrade to $99.99/month. No contracts, no setup fees, cancel anytime.
vs. Marketplace listings
Facebook Marketplace, Craigslist
Their limitation
No branded website, no SEO benefit, no lead management. You don't own the platform or the traffic.
AutoFire
Your domain, your brand, your leads. Inventory ranks on Google and drives traffic to a website you control.
Built on modern technology that performs
AutoFire is built on Next.js and React — the same technology used by Netflix, Uber, and Nike. Your dealership gets enterprise-grade performance without the enterprise price.
Sites are deployed on Vercel's global edge network, delivering pages from the server closest to your buyer. The result: 90+ Google PageSpeed scores and sub-2-second load times.
Your dealership data is stored in PostgreSQL with Row Level Security, ensuring complete isolation between dealerships. Every connection uses SSL encryption.
Simple, transparent pricing
$0/mo
Free Kickstart plan
- Up to 10 vehicle listings
- Custom subdomain
- SEO + schema markup
- Basic customization
$99.99/mo
AutoFire Pro
- Up to 50 vehicle listings
- All integrations (CARFAX, feeds)
- Lead capture + test drives
- Custom domain + SSL
Frequently asked questions
What is car dealership website software?
Car dealership website software is a platform that combines website building with automotive-specific features like inventory management, vehicle detail pages, lead capture, CARFAX integration, and SEO optimization. Unlike generic website builders, it's designed specifically for how car dealers operate and how car buyers shop online.
How is AutoFire different from a general website builder?
General website builders (Wix, Squarespace, WordPress) require you to manually build vehicle pages, configure SEO, and add lead forms. AutoFire is purpose-built for dealers — add a vehicle and it automatically creates an SEO-optimized page with schema markup, photo gallery, specs, and a lead form. No plugins, no manual setup.
What integrations does AutoFire support?
AutoFire Pro integrates with CARFAX for vehicle history reports, Google and Facebook for inventory feed syndication, and Cars.com, AutoTrader, and CarGurus for classified distribution. Every vehicle page also includes schema markup for Google rich results.
Is my dealership data secure?
Yes. AutoFire uses Supabase (built on PostgreSQL) with Row Level Security policies that isolate each dealership's data. All connections use SSL encryption. Custom domains include free SSL certificates. The platform is hosted on Vercel's enterprise-grade infrastructure.
Can I manage multiple locations?
Each dealership location gets its own website and dashboard. If you operate multiple lots, you can create separate accounts for each location, each with its own domain, inventory, and branding.
How does AutoFire compare to other dealer website software?
AutoFire is built on a modern tech stack (Next.js + React) that delivers 90+ PageSpeed scores and SEO-first architecture. Unlike legacy platforms, every page includes schema markup by default. AutoFire also offers a genuine free plan — most competitors start at $99-$300/month with no free tier.
Explore more
Ready to run your dealership online?
One platform for your website, inventory, and leads. Start free with 10 listings — upgrade to Pro when you're ready for the full toolkit.