AutoFire vs Overfuel: Pricing & Features (2026)

The short answer

Similar surface. Different scope and buying model.

AutoFire is designed to get a small independent lot online quickly at a published software price. Overfuel presents a broader mix of website, digital retail, analytics, mobile management, and managed marketing services through a sales-led package.

Pricing

AutoFire is public; Overfuel is quote-led

AutoFire publishes $0 and $99.99/month plans. Overfuel does not publish a current full-platform price.

Product shape

Focused stack vs broader experience

AutoFire centers the site, inventory, leads, and feeds. Overfuel extends further into digital retail and managed services.

Local SEO

Overfuel has the broader managed offer

Overfuel publicly markets GBP, citations, content, reviews, and reputation. AutoFire currently focuses on the technical site foundation.

Pricing reality

Treat $1,500/month as history, not a quote.

The strongest direct public pricing reference we found is an Indianapolis Business Journal report from 2022 describing Overfuel at roughly $1,500 per month at that time. Overfuel has since expanded its platform and acquired 321 Ignition, so a current package may differ materially. Ask for an itemized quote covering the website, inventory feeds, local SEO, digital retail, setup, support, contract term, and each rooftop.

Read the historical source

Pricing and buying process

Full-platform pricing

AutoFire: Public: Free Kickstart or Pro at $99.99/month
Overfuel: Not publicly listed; request a current quote

Try before paying

AutoFire: 14-day Pro trial; no credit card required
Overfuel: No public self-serve trial terms found; confirm with sales

Historical public reference

AutoFire: Current price is published on AutoFire pricing pages
Overfuel: About $1,500/month in a 2022 IBJ report; not a current quote

Standalone syndication offer

AutoFire: Feed-ready inventory and supported exports are part of Pro
Overfuel: Public offer starts at $99/month; managed Google VLA listed at $199/month

Buying motion

AutoFire: Self-serve signup; no sales call required
Overfuel: Consultative demo and quote

Decision point	AutoFire	Overfuel
Full-platform pricing	Public: Free Kickstart or Pro at $99.99/month	Not publicly listed; request a current quote
Try before paying	14-day Pro trial; no credit card required	No public self-serve trial terms found; confirm with sales
Historical public reference	Current price is published on AutoFire pricing pages	About $1,500/month in a 2022 IBJ report; not a current quote
Standalone syndication offer	Feed-ready inventory and supported exports are part of Pro	Public offer starts at $99/month; managed Google VLA listed at $199/month
Buying motion	Self-serve signup; no sales call required	Consultative demo and quote

Feature and platform scope

Primary audience

AutoFire: Independent used-car dealers with up to 50 active vehicles on Pro
Overfuel: Independent and franchise automotive dealers plus adjacent vehicle verticals

Dealer website

AutoFire: Hosted, branded dealer site with inventory and vehicle detail pages
Overfuel: High-performance automotive websites with reusable content blocks

Website editing model

AutoFire: Guided brand, content, inventory, and page controls
Overfuel: No-code CMS with drag-and-drop editing

Inventory management

AutoFire: VIN decode, listing workflows, photos, status, and CSV/Frazer import
Overfuel: Central inventory platform, merchandising, feeds, and app-based management

Lead workflow

AutoFire: Lead capture, test-drive requests, contact context, and status tracking
Overfuel: Customer Hub and mobile notifications; verify current CRM depth in the quote

Digital retail

AutoFire: Payment tools, vehicle inquiries, AI chat, and test-drive requests
Overfuel: Deposits, credit preapproval, trade appraisal, scheduling, payments, and shipping tools

SEO

AutoFire: Server-rendered pages, vehicle schema, crawlable VDPs, and technical SEO foundation
Overfuel: Technical SEO plus managed local SEO, GBP, citations, content, reviews, and reputation

Inventory syndication

AutoFire: Google, Meta, and supported marketplace feeds on Pro
Overfuel: Broad feed distribution, including a separately priced syndication service

AI and shopper tools

AutoFire: AI site chat, FireCompare, LotIQ, and inventory-demand insights
Overfuel: AI website platform, analytics, merchandising, and digital-retail automation

Mobile management app

AutoFire: Responsive web dashboard; no dedicated public dealer app
Overfuel: Published iOS dealer-management app

DMS replacement

AutoFire: No — focused website, inventory, feed, and lead platform
Overfuel: Not established as a full traditional DMS in public product materials

Decision point	AutoFire	Overfuel
Primary audience	Independent used-car dealers with up to 50 active vehicles on Pro	Independent and franchise automotive dealers plus adjacent vehicle verticals
Dealer website	Hosted, branded dealer site with inventory and vehicle detail pages	High-performance automotive websites with reusable content blocks
Website editing model	Guided brand, content, inventory, and page controls	No-code CMS with drag-and-drop editing
Inventory management	VIN decode, listing workflows, photos, status, and CSV/Frazer import	Central inventory platform, merchandising, feeds, and app-based management
Lead workflow	Lead capture, test-drive requests, contact context, and status tracking	Customer Hub and mobile notifications; verify current CRM depth in the quote
Digital retail	Payment tools, vehicle inquiries, AI chat, and test-drive requests	Deposits, credit preapproval, trade appraisal, scheduling, payments, and shipping tools
SEO	Server-rendered pages, vehicle schema, crawlable VDPs, and technical SEO foundation	Technical SEO plus managed local SEO, GBP, citations, content, reviews, and reputation
Inventory syndication	Google, Meta, and supported marketplace feeds on Pro	Broad feed distribution, including a separately priced syndication service
AI and shopper tools	AI site chat, FireCompare, LotIQ, and inventory-demand insights	AI website platform, analytics, merchandising, and digital-retail automation
Mobile management app	Responsive web dashboard; no dedicated public dealer app	Published iOS dealer-management app
DMS replacement	No — focused website, inventory, feed, and lead platform	Not established as a full traditional DMS in public product materials

Make the decision by fit

Where each platform makes more sense

Choose AutoFire when…

You run an independent used-car lot and want the website live without a long implementation.
Published pricing and a no-card trial matter more than a bundled agency relationship.
Your core needs are inventory pages, lead capture, test drives, feeds, and a custom domain.
You want software your team can operate directly without waiting on a vendor for routine changes.

Consider Overfuel when…

You want deposits, credit preapproval, trade appraisal, shipping, and other digital-retail steps in one experience.
Managed local SEO, Google Business Profile work, citations, reviews, and reputation are required now.
A dedicated mobile management app and a broader analytics layer are important to your team.
You prefer a consultative package and are comfortable validating price, term, and scope through sales.

Questions to ask on an Overfuel demo

1What is the monthly price per rooftop, and what is the implementation fee?
2Which local SEO tasks are included each month, and who owns the GBP access?
3Which CRM and DMS integrations are live today versus planned?
4Are deposits, credit, trade appraisal, and scheduling included or add-ons?
5Which inventory destinations are included, and are feed fees separate?
6What is the contract term, renewal language, migration process, and data-export policy?

Sources and methodology

We reviewed current public product pages, the current Overfuel app listing, direct reporting, and the acquisition announcement. Product packages change; Overfuel claims and prices should be confirmed in a written quote. Last reviewed August 17, 2026.

Frequently asked questions

How much does Overfuel cost?

Overfuel does not publish a current full-platform package price on its public website. A 2022 Indianapolis Business Journal report described its service at about $1,500 per month at that time. Overfuel now sells a broader platform, so dealers should request and verify a current itemized quote. Its separate inventory-syndication offer publicly starts at $99 per month.

Is Overfuel a CRM or DMS?

Overfuel markets websites, inventory management, syndication, digital retail, analytics, a Customer Hub, and a mobile app. Public materials do not establish it as a full traditional DMS replacement. Its iOS listing says deeper CRM integration and lead-management capabilities are being built, so dealers should confirm which CRM workflows are live in the package they are quoted.

Which platform is better for a small independent used-car dealer?

AutoFire is the more direct fit when the priority is a modern inventory website, lead capture, marketplace-ready feeds, transparent pricing, and a self-serve launch. Overfuel may fit better when a dealer wants a broader managed website, digital-retail, local-SEO, analytics, and mobile-app engagement sold through a consultative package.

Does AutoFire require a credit card for the trial?

No. AutoFire starts with a 14-day Pro trial and no credit card is required. After the trial, a dealer can subscribe to Pro for $99.99 per month or continue on Free Kickstart with up to 10 vehicle listings.

See the focused option for yourself

Launch the site before you sit through another sales cycle.

Start with every Pro feature for 14 days. No credit card required and no automatic billing.

Start 14-day Pro trial View public pricing