AutoFire gives independent dealers a faster path to a live inventory website, with a free plan and paid plans from $59.99/month.
Start with 30 days of Pro - no card or automatic billing. Choose a paid plan afterward to keep paid features.
Vehicle Inventory
Smith Auto Sales
2017$21,636BMW X3
Sport · 78,868 mi
2021$16,995Hyundai Elantra
SEL · 50,821 mi
2003$5,500Honda Accord
EX-V6 · 150,000 mi
Full dealer website toolkit
AutoFire gives an independent dealer the public site, inventory pages, lead paths, and dashboard controls needed to look current online.
A credible public site with your store info, vehicles, and contact paths.
Your vehicles become searchable listings and public vehicle detail pages.
Give shoppers clear ways to raise a hand without bolting on another tool.
Pages are built around how car shoppers actually discover and compare inventory.
Keep marketplace and catalog workflows aligned with the same inventory source.
Small teams can manage the site without waiting on an agency ticket.
Feature menu
Website & discovery
Shoppers see what you actually have in stock with photos, price, and specs.
Inventory & vehicles
Year, make, model, trim, mileage, price, colors, description, and VIN tracking.
Leads & growth
Leads originate from customer-facing flows on your AutoFire dealership experience.
Leads & growth
Requests connect to the vehicle the shopper was interested in.
Website & discovery
Inventory feeds search understanding with schema-oriented markup on vehicle pages.
Leads & growth
Enable or pause each platform feed from the dashboard.
Platform & access
Customers see your dealership domain in the address bar.
Inventory & vehicles
Uses CARFAX’s expected partner URL pattern for your dealership ID and VIN.
Leads & growth
Comparisons live alongside your dealership presence - not only on third-party sites.
Leads & growth
Answers come from the vehicles actually on your lot - not generic web results.
Inventory & vehicles
Pull structured fields from the VIN instead of typing every spec by hand.
Platform & access
Owner, admin, editor, and viewer patterns map to how small lots actually work.
If you are comparing dealer website platforms, focus on launch speed, inventory workflow, lead capture, and whether the platform fits an independent lot instead of a large franchise group.
Pick a subdomain and add basic dealership info. No credit card.
Add vehicles manually in minutes. DealerWebsites.com migration is available for supported sites.
Every vehicle gets a mobile-friendly page with SEO metadata built in.
Built on serious technology
AutoFire is built on the same technology that powers leading companies like OpenAI and Stripe. Your dealership site is fast, search-ready, and engineered to be found - without you touching a line of code.
Modern rendering and automatic image optimization keep pages loading in milliseconds, so shoppers never bounce while they wait.
Structured data, clean URLs, and strong Core Web Vitals are baked into every vehicle page - the signals search engines reward.
Mobile-first layouts, sitemaps, and metadata are handled for you, so buyers can discover your inventory wherever they search.
Inventory in your dashboard becomes public vehicle pages on your branded site - mobile-ready and built for search.
View live demo dealershipMinutes
to first live site
$0
Free up to 10 cars
From $59.99/mo
when you need more
Launch an inventory-backed dealer site with 30 days of Pro and no credit card required.
Launch My Dealer SiteStart with 30 days of Pro - no card or automatic billing. Choose a paid plan afterward to keep paid features.
AI inventory chat
AutoFire's AI chat helps shoppers find cars on your lot, answers common questions, and collects contact details even while you sleep. Stop losing buyers outside business hours.
Free plan available · Paid plans unlock the full workflow
The Free plan lowers the risk for a small lot. Paid plans add a custom domain, lead workflows, and feeds, and scale inventory capacity from Starter through Growth.
$0/mo
A basic dealership website, mobile app, VIN decoding, and lead management.
No card required
$59.99/mo
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
$99.99/mo
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
$199/mo
All core features: custom domain, mobile app, lead management, scheduling, feeds, AI inventory chat, LotIQ, and FireCompare.
No card required
Custom
Capacity, included AI, and support defined in your agreement.
No web team required. No blank-page website builder. AutoFire gives you a managed dealer website, inventory pages, and lead capture so you can get cars online quickly and upgrade only when you need more.
No. AutoFire is a different product built for independent dealers that want a fast, inventory-backed website and simple upgrade path.
Start with 30 days of Pro - no card or automatic billing. Choose a paid plan afterward to keep paid features.
Create your account, add inventory, and choose Free or a paid plan based on what your dealership needs.
Launch My Dealer Site
