™AutoFire vs Jazel
AutoFire vs Jazel: Pricing, Features & Fit (2026)
Jazel sells managed websites to franchise retailers in OEM digital programs and to independent dealers, and publishes monthly prices and setup fees for both. Below, Jazel and AutoFire™ side by side on price, contract, website, inventory, leads and feeds. Every claim about Jazel links to its own public pages.
By AutoFire · Researched
The short answer
Jazel suits a franchise retailer in an OEM program that wants a managed site and published prices. AutoFire has no OEM certification. For independents, Jazel starts at $899 a month plus a $1,999 setup fee. AutoFire charges $59.99 to $199 a month with no setup fee, so compare what each includes for your lot.
At a glance
| AutoFire | Jazel | |
|---|---|---|
| Published price | Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month | Independent core platform $899 a month; franchise CX $1,699, DX $2,299, DX Pro $3,099 a month |
| Contract and setup | No contract or setup fee; cancel anytime. Free plan and 30-day Pro trial need no card | Setup $1,999 (independent) or $2,499 (franchise); auto-renews unless canceled 30 days before renewal |
| Dealer website | Mobile dealer website with a page per vehicle; custom domain on paid plans | Independent plan: themeless WordPress site with the Elementor page builder and a blog |
| Inventory tools | VIN decoding, photo tools, CSV and Frazer import, and import from your current website | Managed inventory merchandising on franchise plans |
| DMS (deals and accounting) | No. Keep your DMS for deals and accounting | Not published |
| Leads and CRM | Lead inbox with the vehicle attached, test-drive scheduling, ADF export to your CRM | Not published |
| Credit application | Links your lender or credit-app provider on the site; no SSN collection | Not published |
| Marketplace and ad feeds | CarGurus, Cars.com, Autotrader, Google and Meta feeds on paid plans (marketplace fees separate) | Google Vehicle Integration add-on, $250 a month per inventory account; CarGurus among named integrations |
| AI shopper chat | AI website assistant that answers from your live inventory, on paid plans | Not published |
| Mobile app | iPhone app on every plan | Not published |
| Built for | Independent used-car dealers | Franchise retailers in OEM programs, plus independent dealers |
Sources: Jazel plans and pricing · Jazel independent dealer websites · Jazel Terms and Conditions · Jazel integrations · Jazel OEM partnerships · AutoFire pricing · AutoFire features · AutoFire integrations
What is Jazel?
Jazel sells managed websites to franchise retailers in OEM digital programs and to independent dealers, and publishes monthly prices and setup fees for both. Pricing: independent $899 a month plus $1,999 setup; franchise $1,699 to $3,099 a month plus $2,499 setup.
What Jazel does well, from its own materials:
- Publishes full monthly prices and setup fees for its franchise and independent plans.
- The independent plan includes AWS hosting with SSL and a firewall, plus GA4, GTM and ASC for GA4 setup.
- Lists 100+ partners and integrations, including CDK, Carfax, CarGurus, HomeNet, AutoFi and FordDirect.
- Advertises a 1-hour support response time and 96% resolution within 24 hours.
- Terms say you keep ownership of your content and branding and can request a copy on termination.
Sources: Jazel plans and pricing · Jazel independent dealer websites · Jazel Terms and Conditions · Jazel integrations · Jazel dealer websites
What to check before you choose Jazel
- Independent pricing is a "Monthly estimate only" that excludes the $1,999 implementation fee.
- Subscriptions auto-renew unless you cancel 30 days before the renewal date.
- Jazel may raise monthly fees up to 5% per contract year. Larger increases need 60 days' written notice.
- If Jazel controls your domain's DNS, it transfers the domain only on termination and payment in full.
- Jazel may suspend your website on 5 business days' notice if payment is overdue.
- The content copy on exit excludes Jazel's proprietary tools, configurations and third-party integrations.
- Add-ons cost extra: Google Vehicle Integration $250, Essential Search Performance $600, AI Vehicle Descriptions $99 a month.
Sources: Jazel plans and pricing · Jazel independent dealer websites · Jazel Terms and Conditions
Jazel or AutoFire: which fits your lot?
Choose Jazel if
- Your franchise store needs an OEM program website and a managed service team.
- You want a WordPress site built with Elementor that Jazel manages for you.
- You need integrations with CDK, FordDirect or other partners on Jazel's list.
Choose AutoFire if
- You are an independent dealer and $899 a month plus $1,999 setup is more than you need.
- You want no contract, no renewal notice window and no setup fee.
- You want Google and marketplace feeds included on paid plans, not added at $250 a month.
- You want an AI website assistant and an iPhone app on your plan.
Questions to ask on a Jazel demo
- What is my final price under the service agreement, including implementation?
- How long is my Initial Term, and what is the last day to cancel before renewal?
- Will my fees rise in year two, and by how much?
- Who controls my domain DNS, and how does the transfer work if I leave?
- Which add-ons does my plan need, and what do they cost each month?
Switching from Jazel to AutoFire
- Jazel's website FAQ says launches take about 30 days on average.
- To leave Jazel, cancel at least 30 days before your renewal date.
- Plan the domain transfer early. If Jazel controls DNS, it releases the domain only after termination and full payment.
- Request a copy of your content and branding on termination; Jazel's tools and integrations are excluded.
- To move to AutoFire, import inventory from your Jazel site or a CSV file.
Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.
Frequently asked questions
How much does Jazel cost?
Jazel lists franchise plans at $1,699, $2,299 and $3,099 a month plus a $2,499 implementation fee. Its independent plan is an $899 monthly estimate plus $1,999 to implement.
Does Jazel have a contract?
Yes. Its terms set an Initial Term that auto-renews unless you cancel 30 days before renewal. Fees may rise up to 5% per contract year.
Jazel or AutoFire for an independent dealer?
Jazel's independent plan is $899 a month plus $1,999 setup. AutoFire is free for 10 vehicles and $59.99 to $199 a month for 25 to 200, with no setup fee or contract.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.