About AutoFire
We're on a mission to provide independent car dealerships with powerful, easy-to-use website and inventory management tools, helping them thrive in the digital age.
Our Mission
Empowering Dealerships, Simply.
The automotive market is constantly evolving, and independent dealerships need modern solutions to compete effectively. AutoFire was born from the desire to level the playing field, offering sophisticated technology that's accessible and affordable. We handle the tech, so you can focus on what you do best: selling cars and serving your customers.
Our Core Values
These principles guide everything we do at AutoFire.
Innovation
We continuously seek innovative solutions to empower dealerships.
Customer Focus
Our customers' success is our top priority. We listen and adapt.
Simplicity
We believe powerful tools can also be easy to use.
Integrity
We operate with transparency and honesty in all our interactions.
Meet Our Founders
The passionate co-founders driving AutoFire forward with shared vision and responsibility.
AJ H.
Co-founder, Technical Lead
AJ focuses on the technology and development that powers AutoFire, ensuring a robust and cutting-edge platform for dealerships. He shares overall company leadership with Justin.
Justin K.
Co-founder, Product & Customer Lead
Justin leads product strategy, sales, and ensures our dealerships have a fantastic experience with AutoFire. He shares overall company leadership with AJ.