Revolutionizing dealership
websites with AI
We combine artificial intelligence with human expertise to create dealership websites that evolve automatically, stay modern, and drive more sales.
Empowering dealerships with intelligent automation
The automotive market evolves rapidly, and independent dealerships need modern solutions to compete effectively. Traditional websites become outdated quickly, requiring expensive redesigns and constant maintenance.
AutoFire was born from the desire to solve this problem with AI + human intelligence. We create websites that evolve automatically, staying current with design trends and market demands - completely hands-off for dealerships.
Our team has worked on both sides of the industry: on the OEM-funded marketing side with large dealer groups, so we understand how big dealers operate, and inside an independent dealership, where we experienced firsthand the pain of trying to sell cars while wrestling with a typical dealership website platform. That perspective drives us to help independent dealers compete at a fraction of the cost as we grow the product.
Our guiding principles
These principles guide everything we do and how we build the future of dealership websites
Innovation
We use AI + human intelligence to continuously innovate and deliver competitive products that help dealers achieve their digital presence goals.
Simplicity
Powerful tools should be easy to use. We make complex technology accessible to everyone.
Partnership
We are true partners in your success, providing hands-off automation and dedicated support.
Evolution
Your website evolves automatically with market trends - no manual updates or redesigns needed.
The minds behind AutoFire
Two passionate co-founders driving innovation in dealership technology with shared vision and complementary expertise.
AJ H.
Co-founder & Technical Lead
AJ focuses on the technology and development that powers AutoFire, ensuring a robust and cutting-edge platform for dealerships. He shares overall company leadership with Justin.
Justin K.
Co-founder & Customer Lead
Justin leads product strategy, customer success, and ensures our dealerships have a fantastic experience with AutoFire. He shares overall company leadership with AJ.
AI meets human intelligence
We constantly use AI in pair with human intelligence to deliver what we believe is a strong competitive industry product that helps dealers achieve their online digital presence goals. We use AI to help drive traffic through AI-generated assisted vehicle comparison research pages, while our team ensures every feature serves real dealership needs.
AI-generated assisted vehicle comparison research pages that help drive traffic and engage potential customers.
Expert humans guide AI decisions, ensuring quality and strategic thinking.
Your website updates automatically - no manual redesigns or maintenance needed.
Ready to compete online?
Stop losing customers to dealers with better websites. Get started FREE and see how a professional website drives more sales to your lot.