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About AutoFire™

Revolutionizing dealership websites with AI

We combine artificial intelligence with human expertise to create dealership websites that evolve automatically, stay modern, and drive more sales.

Team collaboration and innovation

Our mission

Empowering dealerships with intelligent automation

The automotive market evolves rapidly, and independent dealerships need modern solutions to compete effectively. Traditional websites become outdated quickly, requiring expensive redesigns and constant maintenance.

AutoFire combines AI and human judgment to build websites that update automatically, staying current with design trends and market demands, completely hands-off for dealerships.

Our team has worked on both sides of the industry: OEM-funded marketing with large dealer groups, and inside an independent dealership. That perspective drives us to help independent dealers compete at a fraction of the cost.

Go live todaySee how it works
Modern automotive technology and innovation

Core values

Our guiding principles

These principles guide how we build the future of dealership websites.

Innovation

We use AI and human judgment to ship products that help independent dealers compete online.

Simplicity

Powerful tools should be easy to use. We make complex technology accessible to busy lot owners.

Partnership

We provide automated tools with support when you need it.

Evolution

Your site receives platform updates without a manual redesign or agency retainer.

Meet the founders

The minds behind AutoFire

Two co-founders driving innovation in dealership technology with shared vision and complementary expertise.

Drew H.

Drew H.

Co-founder & Technical Lead

Drew has years of experience in automotive digital marketing, including agency work supporting 100+ franchise clients at once. He also brings Fortune 500 software engineering experience. He focuses on the technology and development that powers AutoFire, and shares overall company leadership with Justin.

AI DevelopmentSystem ArchitectureProduct Strategy

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Justin Kuehn

Justin K.

Co-founder, Head of Sales & Partnerships

Justin has a background in tech sales and go-to-market strategy across a wide range of apps, plus firsthand experience with the day-to-day inner workings of used-car dealerships. He leads sales and dealer partnerships at AutoFire, helps shape product strategy, and is the main point of contact for every dealership, from the first call through day-to-day account management. He shares overall company leadership with Drew.

Dealer PartnershipsAccount ManagementBusiness Strategy

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AI and technology working together

Our technology

AI meets human intelligence

We combine AI with human oversight to deliver a competitive product for dealers, from AI-assisted vehicle comparison pages to inventory-native sites that stay current without manual redesigns.

  • AI-powered research pages

    Vehicle comparison pages that help drive traffic and engage potential customers.

  • Human-guided intelligence

    Expert humans guide AI decisions, ensuring quality and strategic thinking.

  • Automatic evolution

    Your website receives platform updates without a manual redesign.

Ready when you are

Ready to compete online?

Launch a professional dealer site, publish vehicle pages, and give buyers a reason to call.

Go live todayTalk to our founders