Revolutionizing dealership websites with AI
We combine artificial intelligence with human expertise to create dealership websites that evolve automatically, stay modern, and drive more sales.
Our mission
Empowering dealerships with intelligent automation
The automotive market evolves rapidly, and independent dealerships need modern solutions to compete effectively. Traditional websites become outdated quickly, requiring expensive redesigns and constant maintenance.
AutoFire was built to solve that with AI and human judgment — websites that evolve automatically, staying current with design trends and market demands, completely hands-off for dealerships.
Our team has worked on both sides of the industry: OEM-funded marketing with large dealer groups, and inside an independent dealership. That perspective drives us to help independent dealers compete at a fraction of the cost.
Core values
Our guiding principles
These principles guide how we build the future of dealership websites.
Innovation
We use AI and human judgment to ship products that help independent dealers compete online.
Simplicity
Powerful tools should be easy to use. We make complex technology accessible to busy lot owners.
Partnership
We are partners in your success — hands-off automation with support when you need it.
Evolution
Your site improves as the platform evolves — no manual redesigns or agency retainers.
Meet the founders
The minds behind AutoFire
Two co-founders driving innovation in dealership technology with shared vision and complementary expertise.
Drew J.
Co-founder & Technical Lead
Drew focuses on the technology and development that powers AutoFire, ensuring a robust and cutting-edge platform for dealerships. He shares overall company leadership with Justin.
Justin K.
Co-founder & Customer Lead
Justin leads product strategy, customer success, and ensures our dealerships have a fantastic experience with AutoFire. He shares overall company leadership with Drew.
Our technology
AI meets human intelligence
We combine AI with human oversight to deliver a competitive product for dealers — from AI-assisted vehicle comparison pages to inventory-native sites that stay current without manual redesigns.
AI-powered research pages
Vehicle comparison pages that help drive traffic and engage potential customers.
Human-guided intelligence
Expert humans guide AI decisions, ensuring quality and strategic thinking.
Automatic evolution
Your website updates as the platform improves — no manual redesigns.
Ready when you are
Ready to compete online?
Launch a professional dealer site, publish vehicle pages, and give buyers a reason to call.