™Give local used car shoppers a place to explore your lot
If your used cars aren't showing up when someone searches "used cars near me" on Google, you're losing sales to dealers who are online. A Facebook page or Craigslist post isn't enough. Buyers expect a real website where they can browse inventory, see photos, and contact you directly.
AutoFire is built specifically for independent used car dealers who want a professional online presence without paying enterprise prices or hiring a web developer. Your inventory goes live in minutes, not weeks.
Built for the problems used car dealers actually have
No online presence
Your own branded website live in minutes
Buyers search Google, not your street corner. A website puts your inventory in front of people who are ready to buy.
Too expensive
Start free, paid plans from $59.99/mo
Start with up to 10 active vehicle listings on Free. Choose a paid plan when you need more capacity, lead capture, or a custom domain.
Too complicated
No coding, no web developer needed
Add your dealership info, upload vehicle photos, and your site is live. AutoFire handles the design, SEO, and mobile optimization.
Cars don't show up on Google
SEO-optimized vehicle pages with schema markup
Every vehicle gets its own page built for search engines. Structured data describes vehicle facts for search engines; indexing and rankings are not guaranteed.
Everything a used car dealer needs online
Individual vehicle pages
Every published car gets a dedicated page with photos, pricing, and specs. Search-friendly pages and vehicle schema help search engines understand your inventory. Lead forms are available on paid plans.
Lead capture and test drives
Paid plans include contact forms, test drive requests, and lead notifications. Test the handoff to your sales team before promoting a vehicle.
Mobile-first design
Responsive layouts let shoppers browse photos, prices, and vehicle details on a phone. Try the live demo on your own device before choosing a site.
CARFAX integration
Connect an eligible CARFAX account on a paid plan to show vehicle-history links on your listings. CARFAX account terms and charges are separate.
AI vehicle comparisons
FireCompare creates side-by-side vehicle comparisons to help shoppers evaluate their options. Usage allowances depend on your plan.
Your brand, your domain
Customize your logo, colors, and hero image. Start on an AutoFire subdomain, then connect your own registered domain on a paid plan with SSL included.
Used car lot website templates that fit any dealership
Every AutoFire site starts from a responsive auto dealer website template that you personalize with your logo, colors, hero image, and dealership details. When comparing used car website templates, look beyond a homepage mockup: open the inventory, inspect a vehicle page, and try the navigation on a phone. Smith Auto is a live AutoFire demo you can explore before signing up.
Demo screenshots captured October 16, 2026. The demo includes paid features; available features and inventory capacity depend on your plan. Demo vehicles and prices are examples.
Make the design yours
Upload your logo and hero image, set primary and secondary colors, and add your website description and favicon in Dashboard → Website.
Keep inventory easy to browse
Add vehicle photos, prices, mileage, and details. Open a listing from the inventory grid to check how a shopper moves from a car to the next step.
Check the mobile experience
Try the menu, photo gallery, inventory links, and contact buttons on your phone. Make sure your dealership name and phone number are easy to find.
Choose the right capacity
Free supports 10 active vehicles. Paid plans start at $59.99/month and add lead capture, custom domains, and integrations; see the current plan limits below.
What to prepare before launching your used car inventory website
- Dealership details: logo, address, phone number, hours, and a short description of the vehicles and area you serve.
- Vehicle records: VIN, price, mileage, specs, and photos for each car. Check that every advertised vehicle is available and accurately described.
- Existing inventory: if you use another provider, confirm the export or feed format, photo access, and who updates sold status before switching. Import compatibility needs to be checked for your source.
- Domain and integrations: decide whether to use the free subdomain or connect a registered domain on a paid plan. Confirm separate CARFAX and marketplace accounts before enabling their integrations.
- A shopper test: browse on a phone, open a vehicle, check the price and phone link, and test lead delivery if your plan includes forms.
Once the site is ready, use the dealership marketing plan and budget worksheet to choose your first campaign and measure its leads through to sales.
Fast, search-friendly vehicle pages
A responsive, fast-loading page makes it easier to browse photos and contact your lot. Test both your homepage and a vehicle page on mobile when comparing dealer website templates.
The PageSpeed screenshot shows an example test, not a guaranteed score for every dealer site. Results vary with page content, photo sizes, third-party services, device, and connection. Recheck performance after adding your inventory.
Every vehicle page includes structured data (schema markup) that tells Google exactly what car you're selling: make, model, year, price, and availability. This helps describe each vehicle. Google retired Vehicle Listing rich results; search displays and rankings are not guaranteed.
Pricing that makes sense for independent dealers
Free
$0/mo
10 active vehicles · 10 Fuel once
Starter
$59.99/mo
25 active vehicles · 100 Fuel per month
Pro
$99.99/mo
75 active vehicles · 300 Fuel per month
Growth
$199/mo
200 active vehicles · 800 Fuel per month
Ultra
Custom
Contract-defined capacity and AI
All paid plans include the same core features. Start with a card-free, 30-day Pro trial on approval. No automatic paid conversion or usage charges.
Compare plans and included usage →Frequently asked questions
Do I need a website for my used car lot?
A used car dealer website gives shoppers one place to browse your current inventory, check photos and prices, and contact your lot. Individual vehicle pages can be discovered in search, while your branding, hours, and contact details help shoppers decide whether to visit. Search visibility depends on your content, local competition, and indexing.
How do I get my used car inventory online?
Add vehicles through the AutoFire dashboard with VIN, photos, mileage, price, and vehicle details. Each published vehicle gets its own page. Before moving an existing inventory feed, confirm the source format, photo access, and update process with AutoFire so you know how new arrivals, price changes, and sold vehicles will be handled.
What features should a used car dealer website have?
Look for individual vehicle pages with photos and pricing, mobile-friendly navigation, clear contact options, search-friendly page structure, and easy inventory updates. Test the full path from browsing a car to contacting the lot. AutoFire includes inventory pages on Free; paid plans add lead capture and other dealer tools.
How much does a used car dealer website cost?
AutoFire is free for up to 10 active vehicle listings on an AutoFire subdomain. Paid plans add lead capture, custom domains, CARFAX integration, and marketplace feeds, priced by inventory capacity: Starter $59.99/mo (25 active vehicles), Pro $99.99/mo (75 active vehicles), Growth $199/mo (200 active vehicles), Ultra (custom terms). A custom domain must be registered separately; CARFAX and marketplace services require the relevant accounts and may have separate charges.
Can I list vehicles for free?
Yes. AutoFire's free plan lets you list up to 10 vehicles with photos, pricing, and specs on your own subdomain (yourdealership.goautofire.com). Each vehicle gets a dedicated, search-friendly page. No credit card required and no time limit on the Free plan.
How is AutoFire different from listing on Facebook Marketplace?
A marketplace listing reaches shoppers on that platform. An AutoFire website brings your inventory together under your dealership brand, with dedicated vehicle pages, business details, and contact options. You can use both channels; keep prices and availability consistent and measure which sources lead to appointments and sales.
Explore more
Get your used car lot online today
Put your inventory on a professional, mobile-ready website built for independent used-car lots. Start with 30 days of Pro and no credit card required.