90% of car buyers start their search online
If your used cars aren't showing up when someone searches "used cars near me" on Google, you're losing sales to dealers who are online. A Facebook page or Craigslist post isn't enough — buyers expect a real website where they can browse inventory, see photos, and contact you directly.
AutoFire is built specifically for independent used car dealers who want a professional online presence without paying enterprise prices or hiring a web developer. Your inventory goes live in minutes, not weeks.
Built for the problems used car dealers actually have
No online presence
Your own branded website live in minutes
Buyers search Google, not your street corner. A website puts your inventory in front of people who are ready to buy.
Too expensive
Start free, upgrade for $99.99/mo
Enterprise platforms charge $200-$500/month. AutoFire gives you a professional site at a fraction of the cost — or free.
Too complicated
No coding, no web developer needed
Add your dealership info, upload vehicle photos, and your site is live. AutoFire handles the design, SEO, and mobile optimization.
Cars don't show up on Google
SEO-optimized vehicle pages with schema markup
Every vehicle gets its own page built for search engines. Schema markup helps Google display rich results with pricing and photos.
Everything a used car dealer needs online
Individual vehicle pages
Every car gets a dedicated page with photos, pricing, specs, and a lead form. Each page is optimized for search engines so your inventory appears in Google results.
Lead capture and test drives
Built-in contact forms and test drive scheduling. Get instant email notifications when a buyer is interested. Never miss a lead again.
Mobile-first design
Over 70% of car shoppers browse on their phones. AutoFire sites are built mobile-first, loading fast and looking great on any device.
CARFAX integration
Display CARFAX reports directly on your vehicle pages. Build trust with buyers by showing vehicle history upfront.
AI vehicle comparisons
FireCompare generates side-by-side comparison pages for your vehicles. Help shoppers decide while driving organic traffic to your site.
Your brand, your domain
Customize with your logo, colors, and photos. Use your own domain name (www.yourdealership.com) with free SSL included.
Fast sites rank higher and convert more buyers
Google rewards fast websites with higher rankings. Slow sites lose mobile shoppers — and mobile is where most car searches happen.
AutoFire delivers 90+ Google PageSpeed scores out of the box. Your vehicle pages load in under 2 seconds, even on 4G connections. That means better rankings, less bounce, and more leads.
Every vehicle page includes structured data (schema markup) that tells Google exactly what car you're selling — make, model, year, price, and availability. This helps your listings appear with rich results in search.
Pricing that makes sense for independent dealers
$0/mo
Free Kickstart plan
- Up to 10 vehicle listings
- Custom subdomain
- SEO-optimized vehicle pages
- Basic website customization
$99.99/mo
AutoFire Pro
- Up to 50 vehicle listings
- Lead capture + test drives
- Custom domain + SSL
- CARFAX + FireCompare
Frequently asked questions
Do I need a website for my used car lot?
Yes. Over 90% of car buyers start their search online. Without a website, your inventory is invisible to buyers searching "used cars near me" on Google. A website with SEO-optimized vehicle pages puts your cars in front of local shoppers actively looking to buy.
How do I get my used car inventory online?
With AutoFire, you add vehicles through a simple dashboard — upload photos, enter pricing and specs, and each car automatically gets its own page. No spreadsheets to manage and no web developer to hire. Your inventory is live and searchable within minutes.
What features should a used car dealer website have?
A good dealer website needs: individual pages for each vehicle with photos and pricing, mobile-friendly design, lead capture forms, SEO optimization so Google can find your cars, fast page load speed, and easy inventory management. AutoFire includes all of these out of the box.
How much does a used car dealer website cost?
AutoFire is free for up to 10 vehicle listings with a custom subdomain. The Pro plan at $99.99/month adds lead capture, custom domains, CARFAX integration, and up to 50 listings. Most competing platforms start at $99-$300/month with no free tier.
Can I list vehicles for free?
Yes. AutoFire's free plan lets you list up to 10 vehicles with photos, pricing, and specs on your own subdomain (yourdealership.goautofire.com). Each vehicle gets a full, SEO-optimized page. No credit card required and no time limit.
How is AutoFire different from listing on Facebook Marketplace?
Facebook Marketplace doesn't give you a professional website, doesn't rank on Google for "used cars near me" searches, and doesn't capture leads with forms. With AutoFire, you own your online presence — your domain, your brand, your leads. And your inventory shows up in Google search results with rich snippets.
Explore more
Get your used car lot online today
Join independent dealers who stopped losing sales to competitors with a website. Start free — list up to 10 vehicles with no credit card.