™Dealer Car Search alternatives
Dealer Car Search Alternatives for Car Dealers (2026 Pricing)
Dealers look for Dealer Car Search alternatives when they want a published price, a shorter commitment, or a website that works with Desktop Frazer. These are the options, with published prices and who each fits.
By AutoFire™ · Researched
The short answer
If you are on Hosted Frazer and like the add-on catalog, DCS remains a strong fit. To keep Frazer and replace only the website, compare AutoFire, Wayne Reaves and the website-first vendors below on published price and terms.
At a glance
| Alternative | Published price | Built for | DMS included |
|---|---|---|---|
| AutoFire | Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month | Independent used-car dealers | No. Keep your DMS for deals and accounting |
| Wayne Reaves Software | Pro DMS $75 to $145, websites $79 or $99, Value Pick bundle $340 a month | Independent and buy-here-pay-here dealers wanting a cloud DMS | Yes, cloud Pro DMS from $75 a month with 3 simultaneous users; more users $10 each |
| Carsforsale.com | $99 a month for the suite, from $199 at 100+ listings, no setup fee | Independent dealers who want one price for website, tools and a marketplace listing | DMS features included in the $99 suite |
| AutoRevo | website setup $299, $499 or $999+; monthly price by quote | Independent auto dealers | Not published |
| DealerSync | not published; quoted after a demo, under a signed contract | Independent dealerships | Not published |
| Dealer Shock | $199 or $299 per site a month, with no setup fee or contract | Independent dealers and used-car lots; a separate group site for dealer groups | Not published |
| DealerWebsites.com | $39, $49 or $59 a month by vehicle count, with annual plans and a 14-day trial | Licensed U.S. dealers of cars, trucks, boats, powersports, RVs, trailers and equipment, plus repair shops | Not published |
Sources: AutoFire pricing · AutoFire features · AutoFire integrations · Wayne Reaves Software home · Wayne Reaves pricing · Wayne Reaves dealer websites · Carsforsale pricing · AutoRevo home · AutoRevo car dealer websites · DealerSync referral terms · About DealerSync · DealerSync contact (signup redirect) · DealerSync pricing URL (404) · Dealer Shock pricing · Dealer Shock AI Dealer Site · Dealer Shock AI Group Site · DealerWebsites.com pricing · DealerWebsites.com home · DealerWebsites.com terms and conditions
Why dealers look for Dealer Car Search alternatives
- No website price is published; the /pricing page returns a 404 and the products page sends you to sales.
- The Frazer connection names Hosted Frazer. Desktop Frazer users are pointed to upgrade, which starts at $199 a month instead of $129.
- Lead Hunter lead scoring requires a separate Automated Email Marketing (AEM) subscription.
- Renewal can be stopped only with at least 30 days' written notice before the renewal term, and the terms say no fees are refunded.
- Fees may rise once every 12 months or at renewal, and increase notices may appear on your invoice.
- Marketing services may carry a one-time nonrefundable setup fee. The customer terms were last updated 05/01/2023.
Sources: Dealer Car Search products · Dealer Car Search + Hosted Frazer · Lead Hunter requires AEM · Dealer Car Search Terms of Service (updated 05/01/2023) · Dealer Car Search /pricing (404) · Frazer pricing
7 Dealer Car Search alternatives compared
AutoFire
A website, inventory and lead inbox for independent used-car dealers, without a DMS. Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month. AutoFire vs Dealer Car Search
Wayne Reaves Software
Wayne Reaves Software sells a cloud DMS for independent and buy-here-pay-here dealers in three Pro DMS tiers, with optional websites and managed digital marketing. Pricing: Pro DMS $75 to $145, websites $79 or $99, Value Pick bundle $340 a month. AutoFire vs Wayne Reaves Software
Carsforsale.com
Carsforsale.com sells independent dealers one monthly suite: a SiteFLEX website, CRM, inventory and DMS tools, a mobile app, and listings on the Carsforsale.com marketplace. Pricing: $99 a month for the suite, from $199 at 100+ listings, no setup fee. AutoFire vs Carsforsale.com
AutoRevo
AutoRevo, a Plano, Texas company, sells websites, inventory, lead and texting tools, and managed ads to independent auto dealers. Setup fees are published; monthly prices are by quote. Pricing: website setup $299, $499 or $999+; monthly price by quote. AutoFire vs AutoRevo
DealerSync
DealerSync, a Long Beach, California company founded by an independent dealer, sells to independent dealerships by quote. It covers websites, inventory, market pricing, leads and marketing. Pricing: not published; quoted after a demo, under a signed contract. AutoFire vs DealerSync
Dealer Shock
Dealer Shock builds and manages websites for independent dealers and used-car lots. It adds inventory, lead and AI marketing tools, sold month to month per site. Pricing: $199 or $299 per site a month, with no setup fee or contract. AutoFire vs Dealer Shock
DealerWebsites.com
DealerWebsites.com, run by Datamotive, Inc., is a low-cost website builder for licensed U.S. dealers. It serves cars, trucks, boats, powersports, RVs, trailers and equipment, with inventory apps and exports included. Pricing: $39, $49 or $59 a month by vehicle count, with annual plans and a 14-day trial. AutoFire vs DealerWebsites.com
Sources: Wayne Reaves pricing · Wayne Reaves dealer websites · Carsforsale pricing · AutoRevo car dealer websites · DealerSync referral terms · DealerSync contact (signup redirect) · DealerSync pricing URL (404) · Dealer Shock pricing · DealerWebsites.com pricing
How to choose
Start with the system you will keep. If your DMS works, replace only the website and make sure inventory flows from the DMS without retyping. If you are also replacing the DMS, compare bundles on the total monthly cost of every module you need, not the website line alone.
Then ask each provider the same three things: who owns the domain if you leave, how inventory and photos get in, and where a lead lands with the vehicle attached.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.