AutoFire vs Wayne Reaves Software: Pricing, Features & Fit (2026)

Wayne Reaves Software sells a cloud DMS for independent and buy-here-pay-here dealers in three Pro DMS tiers, with optional websites and managed digital marketing. Pricing: Pro DMS $75 to $145, websites $79 or $99, Value Pick bundle $340 a month.

What Wayne Reaves Software does well, from its own materials:

• Publishes DMS, website, user and add-on prices.
• Website plans are priced separately at $79 and $99 a month.
• The DMS is 100% cloud-based, with a $65 BHPH credit-bureau reporting add-on.
• Quarterly and annual discounts are available.
• Family-owned and serving independent dealers since 1987.
• Website Starter includes a custom domain and complimentary logo design.

• Website Starter is limited to 10 actively posted vehicles at $79 a month.
• DMS plans include 3 simultaneous users; each extra user is $10 a month, or $200 for unlimited.
• The website page does not say whether a Wayne Reaves DMS subscription is required.
• Contract forms are billed per form, for example $3.52 for Bankers Systems.
• Black Book and J.D. Power valuations are $65 and $70 a month, and separate provider subscriptions may be required.
• Setup charges, term, renewal and cancellation are not published, and the pricing page says pricing is subject to change.

Choose Wayne Reaves Software if

• You need a cloud DMS with buy-here-pay-here credit-bureau reporting.
• You want the DMS and website from one vendor with real-time inventory sync.
• You want a custom domain and logo design included on the entry website plan.
• You can prepay quarterly or annually and want the discount.

Choose AutoFire if

• You have 10 or fewer cars and want a free website instead of $79 a month.
• You already have a DMS such as Frazer and only need the website, leads and feeds.
• You want published terms: no contract, no setup fee, cancel anytime.
• You want an AI website assistant and CarGurus, Cars.com and Autotrader feeds on a paid plan.

1. Can I buy a Wayne Reaves website without the Pro DMS?
2. What setup or additional charges apply to my selections?
3. Can I see the customer agreement, including term, renewal and cancellation?
4. Which listing sites does Website Unlimited distribute to, and do they charge separately?
5. How do I export my data and take my domain if I leave?

• Ask for the customer agreement first. Data export, domain ownership and cancellation terms are not published.
• Confirm in writing who controls your domain, since Starter includes a custom domain URL.
• You can keep Pro DMS for deals and BHPH and move only the website.
• Import your inventory into AutoFire by CSV or from your current website.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.