AutoFire vs DealerSync: Pricing, Features & Fit (2026)

DealerSync, a Long Beach, California company founded by an independent dealer, sells to independent dealerships by quote. It covers websites, inventory, market pricing, leads and marketing. Pricing: not published; quoted after a demo, under a signed contract.

What DealerSync does well, from its own materials:

• SmartVIN+ is billed as "the first autonomous inventory management platform", using machine learning and OEM build data.
• Comparables, KBB, J.D. Power and Manheim values, and a deal-rating optimizer sit in the same platform as the website.
• Its partners page lists marketplaces, DMS systems including Frazer and DealerCenter, and finance partners.
• Advertises a "100% US-based support team."
• Runs Google Vehicle Listing Ads, Facebook Marketplace and inventory ads, and TikTok campaigns.

• No pricing is published, and dealersync.com/pricing returns a 404 page.
• No free plan or self-serve trial. The /signup page redirects to a demo request.
• Its referral terms say a signed contract is required. Contract length and terms are not published.
• The App Store listing says mobile access "must also be part of your software package".
• The "#1 Fastest Sites" and ADA claims come with no published test method or audit. Ask for results.
• Domain ownership, data export and cancellation terms are not published.

Choose DealerSync if

• You want market pricing tools and KBB, J.D. Power and Manheim values in the same system as your website.
• You want a deal-rating optimizer for third-party deal-rating tiers.
• You want SEO services and managed Google, Facebook and TikTok campaigns from one vendor.
• You need integrations with a long list of DMS, marketplace and finance partners.

Choose AutoFire if

• You want to see the price before you talk to sales.
• You want to start free for 10 cars, with no contract.
• You want an AI website assistant that answers shoppers from your live inventory.
• You want an iPhone app included on every plan.

1. What is my monthly price, and what does it include?
2. How long is the contract, does it auto-renew, and what does early cancellation cost?
3. Is the mobile app included in my package?
4. Who owns my domain, and how do I export my inventory and leads if I leave?
5. Can you share test results behind the speed and ADA accessibility claims?
6. Does my DMS integration cost extra?

• Read your contract for the term end date and any cancellation notice period.
• Confirm in writing who controls your domain and how to export your data; neither is published.
• Keep your DMS. AutoFire is not a DMS, so only the website and feeds move.
• Import your inventory into AutoFire by CSV, from Frazer, or from your current website.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.