AutoFire vs Carsforsale.com: Pricing, Features & Fit (2026)

Carsforsale.com sells independent dealers one monthly suite: a SiteFLEX website, CRM, inventory and DMS tools, a mobile app, and listings on the Carsforsale.com marketplace. Pricing: $99 a month for the suite, from $199 at 100+ listings, no setup fee.

What Carsforsale.com does well, from its own materials:

• One $99 monthly price covers the website, CRM, inventory tools, DMS features, mobile app and marketplace listing.
• No contract and no setup fee are stated on the pricing page.
• Dealers can sign up and check out online without booking a demo.
• Their team makes unlimited website edits at no extra cost, and dealers can also edit the site themselves.
• The pricing page lists live support six days a week.
• A dealer that bought its own domain owns and keeps it after the license ends.

• There is no free plan or free trial; a payment method is authorized before the order completes.
• Service renews each month. Cancellation must be written and received at least 5 days before renewal, or you pay another month.
• The price rises from $99 to $199 a month once you have 100 or more listings.
• If Carsforsale owns the domain, it keeps the domain and the licensed site content after the license ends.
• Listings you submit are licensed to Carsforsale on a royalty-free, perpetual and irrevocable basis.
• The terms allow policy changes "at any time without advance notice", and do not publish a data export process.

Choose Carsforsale.com if

• You want your cars listed on the Carsforsale.com marketplace as part of the same bill.
• You want website, CRM, DMS features and a mobile app from one vendor for $99 a month.
• You want their team to build the site in days and handle unlimited edits for you.
• You need a soft credit check and lender access through RouteOne and Dealertrack.

Choose AutoFire if

• You have 10 or fewer cars and want to start free, or 25 cars for $59.99 a month.
• You already have a DMS such as Frazer and only need the website, leads and feeds.
• You want feeds to CarGurus, Cars.com, Autotrader, Google and Meta on a paid plan.
• You want an AI website assistant that answers from your live inventory.

1. Who registers my domain, and will it be in my name so I keep it if I cancel?
2. Which DMS features are in the $99 suite, and can they replace my current DMS?
3. How do you count listings toward the 100-listing threshold for the $199 price?
4. How do I export my inventory, leads and customer records if I leave?
5. Where exactly do I send written cancellation, and how do you confirm you received it?

• Check who owns your domain. Carsforsale has no obligation to transfer a domain it owns, so move it to your own registrar first if you can.
• Send written cancellation from an authorized user; it counts when received, at least 5 days before your billing date.
• Download your inventory, leads and customer records before cancelling, since the terms do not publish a data export or return process.
• Plan new site content. Licensed Carsforsale site content may not be reused after the license ends.
• Import your inventory into AutoFire by CSV or from your current website, then point your domain to AutoFire.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.