AutoFire vs AutoManager: Pricing, Features & Fit (2026)

AutoManager sells used-car dealers a DMS (DeskManager), a WordPress-based website (WebManager) and a CRM, separately or bundled. Pricing: DMS from $88, website from $70, CRM from $140, or DMS plus website from $144 a month.

What AutoManager does well, from its own materials:

• Publishes starting prices for its DMS ($88), website ($70), CRM ($140) and DMS plus website ($144) per month.
• The website is sold as its own product line, not only inside the DMS.
• It says fully functional trials are available.
• The service agreement says AutoManager does not claim ownership of your content.
• Card processing is promoted as no-cost, with next-day funding.

• Prices are "from" figures, and some plan features carry an unexplained "+".
• The refund policy says all sales are final and no refunds will be given.
• AutoManager may change prices without prior notice, except on fixed-term offers, and some services may carry cancellation charges.
• Monthly plans need written notice at least one month before the subscription ends.
• The optional pricing module requires PowerSEO, per-vehicle posting costs and KBB or JD Power subscriptions.
• Setup fees, trial length and whether a card is needed for the trial are not published.

Choose AutoManager if

• You want a DMS and website together, starting at $144 a month.
• You want a WordPress-based website with themes and plugins you can extend.
• You want a CRM with text marketing from the same vendor as your DMS.
• You want card processing and next-day funding tied to your dealer software.

Choose AutoFire if

• You already have a DMS such as Frazer and only need the website, leads and feeds.
• You want to start free for 10 cars, or $59.99 for 25, with no setup fee.
• You want no contract instead of one month's written cancellation notice.
• You want CarGurus, Cars.com, Autotrader, Google and Meta feeds and an AI website assistant on a paid plan.

1. What will I actually pay per month, beyond the "from" prices, for the features I need?
2. Is there a setup fee for the DMS, the website or the bundle?
3. How long is the trial, and do you need a card to start it?
4. Which services carry cancellation charges, and how much?
5. Who owns my domain, and how do I take it with me if I leave?

• Back up your own data before you cancel; after termination AutoManager may delete it permanently.
• Send written notice at least one month before your subscription ends.
• Domain ownership is not covered in the service agreement. Confirm who controls your domain before you switch.
• You can keep DeskManager as your DMS and move only the website: import inventory into AutoFire by CSV or from your current website.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.