AutoFire vs DealersCloud: Pricing, Features & Fit (2026)

DealersCloud is a single DMS platform for independent dealers, covering inventory, CRM, desking, accounting, a website and feeds, with optional DealersAI modules. Pricing: not published; a flat monthly price quoted by inventory volume and feeds.

What DealersCloud does well, from its own materials:

• No per-seat licenses; user accounts are unlimited.
• Their engineering team handles the full data migration and setup.
• A custom website is included with every plan and does not add a line to the bill.
• The homepage offers 14 days free with no credit card.
• The terms promise at least 30 days' notice of price changes, and you keep ownership of content you upload.
• DealersAI web chat can run on other websites through a copy-paste snippet.

• No prices are published; the core plan is quoted for your store.
• AI chat, trade-in, receptionist, appraisal and other advanced DealersAI modules cost extra.
• The website is described as one module of the platform; the page does not say it is sold without the DMS.
• The trial is switched on by a specialist, and the terms say trials convert to paid unless you cancel.
• All fees are non-refundable except as required by law.
• You must export your data before termination; DealersCloud is not obligated to keep it afterward.

Choose DealersCloud if

• You want one platform for inventory, CRM, desking, accounting and the website.
• You want their engineers to migrate your data and set the system up.
• You have a large team and want unlimited users without per-seat fees.
• You need credit applications sent through RouteOne, Dealertrack and CUDL.

Choose AutoFire if

• You already have a DMS such as Frazer and only need the website, leads and feeds.
• You want a published price: free for 10 cars, $59.99 for 25, $99.99 for 75.
• You want an AI website assistant on a paid plan instead of a separately quoted add-on.

1. What is my monthly price, and which inventory volume and feeds is it based on?
2. Can I buy the website without the DMS?
3. Which DealersAI modules are on my quote, and how is AI usage billed?
4. Is a card needed to start the trial, and how does it convert to paid?
5. Who owns my domain, and how do I take it with me if I leave?

• Export your data before termination; the terms make you responsible for it and DealersCloud need not keep it.
• Cancel by contacting them or in account settings. Access runs to the end of the billing period, with no refund.
• Domain ownership is not covered in the terms. Confirm in writing who controls your domain before you switch.
• Import your inventory into AutoFire by CSV or from your current website.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.