™DealerOn vs Dealer.com
DealerOn vs Dealer.com: Pricing & Features for Dealers (2026)
DealerOn builds websites, SEO and digital advertising for franchise dealers and groups in 31 OEM programs, with a separately priced independent-dealer offer. It acquired Sincro from Ansira in 2024. Dealer.com, part of Cox Automotive, sells personalized websites, advertising and managed services to franchise dealers in OEM programs. It connects to Autotrader, Kelley Blue Book, VinSolutions, Dealertrack and vAuto.
By AutoFire™ · Researched
The short answer
Both are OEM-certified franchise website vendors: DealerOn lists 31 OEM brands and Dealer.com over 30. DealerOn publishes independent packages from $599 a month, while Dealer.com publishes no prices. Dealer.com fits stores already on Cox Automotive tools such as VinSolutions, Dealertrack and vAuto.
At a glance
| DealerOn | Dealer.com | |
|---|---|---|
| Published price | Independent packages: Core $599, Premier $899, Elite $1,199 per month; OEM pricing through program links | No published prices; buying starts with "Get Started" or a demo request |
| Contract and setup | Independent pages publish no setup fee, contract length or cancellation terms; no public terms page found | Public Terms of Use cover the dealer.com website only, not dealer service contracts |
| Dealer website | CMS for real-time edits; Core includes an ADA compliant platform, specials manager, SEO basics and a blog | Personalized sites using Cox Automotive data; AudioEye for cookie consent and ADA compliance support |
| Inventory tools | Inventory integration and unlimited inventory exports in Core | Connects to vAuto and other Cox tools; OEM specials deploy from an existing OEM feed |
| DMS (deals and accounting) | Not published | Not published |
| Leads and CRM | Not published | Supports "a wide range of CRM systems" and connects to VinSolutions |
| Credit application | Apex digital retail offers live credit pulls and decisioning, trade valuation and document uploads | Not published |
| Marketplace and ad feeds | Unlimited inventory exports in Core; Listings Manager in Premier | Integrates with Autotrader and Kelley Blue Book, both Cox Automotive brands |
| AI shopper chat | QuickConnect Chat in the Sidekick suite, booked as a beta demo | Not published |
| Mobile app | Not published | Not published |
| Built for | Franchise dealers and groups in 31 OEM programs, plus a separate independent offer | Franchise dealers in OEM programs; certified relationships with over 30 brands |
Sources: DealerOn home · DealerOn independent dealer websites · DealerOn OEM programs · DealerOn car dealer websites · DealerOn Sidekick · DealerOn Apex digital retail · Dealer.com websites · Dealer.com dealer partnerships · Dealer.com integrations · Dealer.com Website Terms of Use · Dealer.com about us · Dealer.com /pricing (HTTP 404)
DealerOn or Dealer.com?
Choose DealerOn if
- You want a published price before the demo, with Core at $599 a month.
- You want Apex digital retail with live credit pulls and decisioning on the site.
- You were a Sincro customer and have already moved to DealerOn.
Choose Dealer.com if
- You use VinSolutions, Dealertrack, vAuto or Xtime and want one Cox Automotive stack.
- You want OEM specials to deploy automatically from your OEM feed.
- You want a Performance Manager and 24/7 customer service.
What to check with each
DealerOn
- Independent packages start at $599 a month, and the pages publish no setup fee, contract length or cancellation terms.
- No public terms of service page was found; terms URLs redirect to the homepage.
- It offers new customers a results guarantee, but the guarantee terms are not published.
- The Sidekick AI suite is booked as a "(Beta) Demo", so confirm what is live.
- Its two published dealer counts disagree: 5,000+ on the OEM page and 7,000+ on the About page.
- The Apex page publishes no price and names no lenders or credit providers.
Dealer.com
- No published prices: dealer.com/pricing returns a 404, and the path to buy is a demo request.
- We found no independent-dealer page; /independent-dealers/ returns a 404 and positioning centers on OEM programs.
- The public Terms of Use cover the dealer.com website only. Dealer service contract terms are not public.
- Several advertised gains depend on also buying Autotrader and KBB.com listings.
- Its personalization results, such as 2x more form submissions, are Dealer.com's own figures.
Sources: DealerOn home · DealerOn independent dealer websites · DealerOn OEM programs · About DealerOn · DealerOn car dealer websites · DealerOn Sidekick · DealerOn Apex digital retail · Dealer.com websites · Dealer.com integrations · Dealer.com Website Terms of Use · Dealer.com /pricing (HTTP 404) · Dealer.com /independent-dealers (HTTP 404)
Where AutoFire fits
AutoFire is a third option for independent used-car dealers who want a website, inventory and lead inbox without buying a DMS: Free for 10 vehicles; $59.99 (25), $99.99 (75), $199 (200) per month. Compare AutoFire vs DealerOn and AutoFire vs Dealer.com.
Frequently asked questions
Which costs less, DealerOn or Dealer.com?
DealerOn publishes independent packages at $599, $899 and $1,199 a month. Dealer.com publishes no prices, so you need a quote to compare.
Do both cover OEM programs?
Yes. DealerOn says it is a certified provider for 31 listed OEMs. Dealer.com says it has certified relationships with over 30 brands.
Do either publish contract terms?
Neither publishes dealer contract terms. DealerOn has no public terms page, and Dealer.com's public terms cover only its own website.
Explore more
See whether AutoFire fits your lot
Explore a live dealer website, then compare inventory capacity and features against the tools your dealership needs.