MOBILE-FIRST

A dealership website built for phone shoppers

Over 70% of car buyers browse on their phones. AutoFire™ builds mobile-first websites with touch-friendly navigation, vehicle galleries, and inquiry forms designed for small screens.

No credit card required. Free plan with up to 10 vehicle listings.

70%+

of car buyers start searching on mobile

53%

abandon sites that take 3+ seconds to load

90+

Google PageSpeed score on AutoFire sites

<2s

load time on 4G mobile connections

Help phone shoppers find their next vehicle

Google uses the mobile version of a page for indexing. Keep vehicle descriptions, prices, and contact details accessible on small screens so shoppers and search engines can find the same information.

AutoFire designs every page for phones first, then adapts it for larger screens. Buyers can browse inventory, view photos, and contact your lot from the device they have with them.

What mobile-first actually means at AutoFire

Mobile-first design

Every page is designed for phones first, then adapted for tablets and desktops.

Touch-friendly navigation

Large tap targets, swipe-friendly photo galleries, and easy-to-use forms designed for thumbs, not mice.

Optimized images

Vehicle photos are automatically resized and compressed for each device. Your gallery loads fast on cellular without sacrificing quality.

Server-side rendering

Pages are pre-rendered on the server and delivered as complete HTML. No waiting for JavaScript to load before your content appears.

Edge deployment

Your site is deployed on Vercel&apos;s global CDN. Pages are served from the nearest server to each visitor, minimizing latency.

Click-to-call and click-to-text

Buyers can tap your phone number to call or text from a mobile device.

AutoFire vs. legacy dealer platforms on mobile

MetricAutoFireLegacy platforms
Mobile PageSpeed score90+40-65 (typical)
First Contentful Paint< 1 second2-4 seconds
Time to Interactive< 2 seconds4-8 seconds
Cumulative Layout ShiftNear zeroOften poor
TechnologyNext.js + React (modern)Legacy CMS
DeploymentEdge CDN (global)Single server

Real PageSpeed scores, not marketing claims

Google's Core Web Vitals measure three things: loading speed (LCP), interactivity (INP), and visual stability (CLS). AutoFire passes all three.

The screenshot shows an example AutoFire site. Your dealership's results depend on its images, content, third-party scripts, and test conditions.

Test any AutoFire dealer site yourself at pagespeed.web.dev.

AutoFire mobile PageSpeed score of 99 on Google Lighthouse

Mobile-first performance on every plan

Free

$0/mo

10 active vehicles · 10 Fuel once

Starter

$59.99/mo

25 active vehicles · 100 Fuel per month

Pro

$99.99/mo

75 active vehicles · 300 Fuel per month

Growth

$199/mo

200 active vehicles · 800 Fuel per month

Ultra

Custom

Contract-defined capacity and AI

All paid plans include the same core features. Start with a card-free, 30-day Pro trial on approval. No automatic paid conversion or usage charges.

Compare plans and included usage →

Frequently asked questions

Why does mobile matter for dealership websites?

Over 70% of car buyers start their search on a mobile device. Google also uses mobile-first indexing, meaning it ranks your site based on its mobile version. A slow or poorly designed mobile experience means lost shoppers and lower search rankings.

What makes AutoFire websites mobile-friendly?

AutoFire is built for phones first, then adapted for desktop. Features include responsive layouts that adapt to any screen size, touch-friendly navigation and buttons, optimized images that load fast on cellular connections, and server-side rendering for instant page loads.

What PageSpeed scores do AutoFire sites achieve?

AutoFire sites consistently score 90+ on Google PageSpeed Insights for both mobile and desktop. This is achieved through Next.js server-side rendering, edge deployment on Vercel&apos;s global CDN, optimized images, and minimal JavaScript bundles.

How does page speed affect my dealership?

Google uses Core Web Vitals (page speed metrics) as a ranking signal. Faster sites rank higher in search results. Studies also show that 53% of mobile users abandon a site that takes more than 3 seconds to load. For a dealer, every lost visitor is a potential lost sale.

Do I need to do anything special for mobile optimization?

No. AutoFire handles mobile optimization automatically. Your homepage, inventory listing, and individual vehicle pages are built mobile-first with responsive design, optimized images, and fast load times. There are no mobile settings to configure.

Will my vehicle photos look good on mobile?

Yes. AutoFire automatically optimizes your vehicle photos for mobile screens by resizing, compressing, and serving the right format for each device. Photos load fast without sacrificing quality, and the gallery is touch-friendly with swipe navigation.

Explore more

Give your buyers a fast mobile experience

Stop losing shoppers to slow page loads. AutoFire delivers 90+ PageSpeed scores on every page, every device. Start free today.