™Dealer websites shouldn't cost hundreds per month
The dealer website industry was built for franchise groups with big budgets. Platforms like DealerOn, Dealer Inspire, and Dealer.com charge $200-$500/month because their customers are multi-location franchises spending millions on marketing.
If you're an independent dealer with 10–75 active vehicle listings, you don't need an enterprise platform. You need a fast, professional website with your inventory online - and you shouldn't have to pay enterprise prices for it. That's exactly what AutoFire delivers.
How AutoFire pricing compares
| Feature | Free | Paid (from $59.99) | Competitors |
|---|---|---|---|
| Monthly cost | $0/mo | From $59.99/mo | $49–$500/mo |
| Free plan available | Trial only (most) | ||
| Setup fee | $0–$500 | ||
| Contract required | Often annual | ||
| Vehicle listings | Up to 10 | 25 to 200 active listings | Varies |
| Custom subdomain | Paid plans only | ||
| Custom domain | Paid plans only | ||
| SEO + schema markup | Some platforms | ||
| Lead capture forms | Paid plans | ||
| CARFAX integration | Paid plans |
The hidden costs other platforms don't advertise
Setup fees
Others: Many platforms charge $200-$500 upfront to "configure" your site.
AutoFire: Free. Sign up and your site is ready.
Annual contracts
Others: Lock you in for 12 months. Cancel early and you still pay.
AutoFire: Month-to-month. Cancel anytime, no penalty.
Per-vehicle fees
Others: Some charge extra per listing beyond a small base.
AutoFire: Flat pricing. 10 vehicles free, up to 200 active vehicle listings on paid plans.
SSL / security
Others: Some charge for SSL certificates on custom domains.
AutoFire: Free SSL on every plan, every domain.
Affordable doesn't mean less
AutoFire costs less because it's built on modern technology (Next.js + React) that's more efficient to run - not because features are stripped out. Here's what you get at every price point:
Fixed pricing. No surprises.
Free
$0/mo
10 active vehicles · 10 Fuel once
Starter
$59.99/mo
25 active vehicles · 100 Fuel per month
Pro
$99.99/mo
75 active vehicles · 300 Fuel per month
Growth
$199/mo
200 active vehicles · 800 Fuel per month
Ultra
Custom
Contract-defined capacity and AI
All paid plans include the same core features. Start with a card-free, 30-day Pro trial on approval. No automatic paid conversion or usage charges.
Compare plans and included usage →Frequently asked questions
How much does a dealership website cost?
AutoFire starts at $0/month with a free plan that includes up to 10 vehicle listings and a custom subdomain. Every paid plan adds lead capture, custom domains, CARFAX integration, and marketplace feeds, priced by inventory capacity: Starter $59.99/mo (25 active vehicles), Pro $99.99/mo (75 active vehicles), Growth $199/mo (200 active vehicles), Ultra (custom terms). There are no setup fees, no contracts, and you can cancel anytime.
Is there a free dealership website option?
Yes. Every dealership first gets 30 days of Pro with no card required. Afterward, the Free plan keeps your website online with up to 10 vehicle listings, a custom subdomain (yourdealership.goautofire.com), and SEO-optimized vehicle pages for as long as you need.
What do other dealership website platforms cost?
Most dealer website platforms start at $99-$300/month. DealerWebsites.com starts at $49/month, Carsforsale.com at $99/month, and enterprise platforms like DealerOn and Dealer Inspire charge $200-$500/month or more. None of them offer a genuine free plan with inventory.
Are there any hidden fees or contracts?
No. AutoFire has no setup fees, no annual contracts, and no hidden charges. You pay $0/month on the free plan or a fixed monthly price on a paid plan, starting at $59.99. Cancel anytime with no penalty.
What do I get for free vs. what requires Pro?
The free plan includes up to 10 vehicle listings, a custom subdomain, SEO-optimized pages with schema markup, VIN decoding, and basic customization. Every paid plan adds more active vehicle listings (25 to 200, or custom on Ultra), lead capture forms, test drive scheduling, custom domains, CARFAX integration, AI inventory chat, LotIQ, FireCompare, and feeds for Facebook, Cars.com, AutoTrader, and CarGurus. The Google inventory export requires provider mapping and validation; Google approval and ad spend are separate.
Can I start free and upgrade later?
Yes. Every dealer starts with 30 days of Pro and no card required. Choose a paid plan when the trial ends, or continue on the Free plan with your existing inventory and site - no rebuilding required.
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Stop overpaying for your dealership website
Get a professional site with inventory, SEO, and lead capture - starting at $0. No credit card, no contracts, no risk.