Dealer websites shouldn't cost hundreds per month
The dealer website industry was built for franchise groups with big budgets. Platforms like DealerOn, Dealer Inspire, and Dealer.com charge $200-$500/month because their customers are multi-location franchises spending millions on marketing.
If you're an independent dealer with 10-50 vehicles, you don't need an enterprise platform. You need a fast, professional website with your inventory online— and you shouldn't have to pay enterprise prices for it. That's exactly what AutoFire delivers.
How AutoFire pricing compares
| Feature | Free | Pro ($99.99) | Competitors |
|---|---|---|---|
| Monthly cost | $0/mo | $99.99/mo | $49–$500/mo |
| Free plan available | Trial only (most) | ||
| Setup fee | $0–$500 | ||
| Contract required | Often annual | ||
| Vehicle listings | Up to 10 | Up to 50 | Varies |
| Custom subdomain | Paid plans only | ||
| Custom domain | Paid plans only | ||
| SEO + schema markup | Some platforms | ||
| Lead capture forms | Paid plans | ||
| CARFAX integration | Paid plans |
The hidden costs other platforms don't advertise
Setup fees
Others: Many platforms charge $200-$500 upfront to "configure" your site.
AutoFire: Free. Sign up and your site is ready.
Annual contracts
Others: Lock you in for 12 months. Cancel early and you still pay.
AutoFire: Month-to-month. Cancel anytime, no penalty.
Per-vehicle fees
Others: Some charge extra per listing beyond a small base.
AutoFire: Flat pricing. 10 vehicles free, 50 on Pro.
SSL / security
Others: Some charge for SSL certificates on custom domains.
AutoFire: Free SSL on every plan, every domain.
Affordable doesn't mean less
AutoFire costs less because it's built on modern technology (Next.js + React) that's more efficient to run — not because features are stripped out. Here's what you get at every price point:
Two plans. No surprises.
$0/mo
Free Kickstart — forever, not a trial
- Up to 10 vehicle listings
- Custom subdomain
- SEO-optimized pages + schema
- Basic website customization
$99.99/mo
AutoFire Pro — everything you need
- Up to 50 vehicle listings
- Lead capture + test drives
- Custom domain + free SSL
- CARFAX + FireCompare + feeds
Frequently asked questions
How much does a dealership website cost?
AutoFire starts at $0/month with a free plan that includes up to 10 vehicle listings and a custom subdomain. The Pro plan is $99.99/month with lead capture, custom domains, CARFAX integration, and up to 50 listings. There are no setup fees, no contracts, and you can cancel anytime.
Is there a free dealership website option?
Yes. AutoFire's Free Kickstart plan gives you a fully functional dealership website with up to 10 vehicle listings, a custom subdomain (yourdealership.goautofire.com), and SEO-optimized vehicle pages. No credit card required and no time limit — it's free forever, not a trial.
What do other dealership website platforms cost?
Most dealer website platforms start at $99-$300/month. DealerWebsites.com starts at $49/month, Carsforsale.com at $99/month, and enterprise platforms like DealerOn and Dealer Inspire charge $200-$500/month or more. None of them offer a genuine free plan with inventory.
Are there any hidden fees or contracts?
No. AutoFire has no setup fees, no annual contracts, and no hidden charges. You pay $0/month on the free plan or $99.99/month on Pro. Cancel anytime with no penalty.
What do I get for free vs. what requires Pro?
The free plan includes up to 10 vehicle listings, a custom subdomain, SEO-optimized pages with schema markup, and basic customization. Pro adds up to 50 listings, lead capture forms, test drive scheduling, custom domains, CARFAX integration, VIN decoder, FireCompare AI tool, and feed integrations with Google, Facebook, Cars.com, AutoTrader, and CarGurus.
Can I start free and upgrade later?
Yes. Most dealers start on the free plan to get their website up and running, then upgrade to Pro when they need more listings, lead capture, or a custom domain. Your existing inventory and site carry over — no rebuilding required.
Explore more
Stop overpaying for your dealership website
Get a professional site with inventory, SEO, and lead capture — starting at $0. No credit card, no contracts, no risk.