AutoFire vs Dealer Spike: Pricing, Features & Fit (2026)

Dealer Spike, based in Lake Oswego, Oregon, builds websites and marketing with many OEM programs. It serves powersports, marine, trailer, agriculture, heavy truck, heavy equipment and outdoor power dealers. Pricing: not published; priced through a demo request.

What Dealer Spike does well, from its own materials:

• Its homepage promises "30% More Leads. Guaranteed." and says it will put it in writing.
• Published commitments: 24-hour support resolution and 99.97% uptime.
• OEM programs such as LiuGong offer co-op eligibility and up to $439 off the monthly website fee.
• Sells SEM, SEO, automated email, social media and reputation management alongside the website.
• Its mobile app is available for both iOS and Android.

• Its industry list covers powersports, marine, trailer, agriculture, heavy truck, heavy equipment and outdoor power. Passenger-car and used-car dealers are not listed.
• No prices are published; you request a demo to get one.
• The baseline, measurement period and remedy for the lead guarantee are not published on the pages we reviewed.
• Syndication claims differ: the homepage says 200+ marketplaces, while the syndication page says over 400.
• Contract, renewal and cancellation terms are not published; the page sitemap lists no terms or pricing page.

Choose Dealer Spike if

• You sell powersports, boats, trailers, farm, heavy truck or outdoor power equipment.
• Your OEM runs a website program with Dealer Spike, such as LiuGong's co-op and fee discount.
• You want OEM inventory data pulled directly into your site.
• You want SEM, SEO, email, social and reputation services from the same vendor.

Choose AutoFire if

• You are an independent used-car dealer.
• You want to see prices before a demo, starting free for 10 cars.
• You want no contract and no setup fee.
• You want CarGurus, Cars.com, Autotrader, Google and Meta feeds for car listings.

1. What is the monthly website fee for my store, and what does it include?
2. What baseline and period does the 30% lead guarantee use, and what happens if you miss it?
3. Is it 200+ or 400+ syndication sites, and which ones fit my industry?
4. How long is the contract, does it auto-renew, and how do I cancel?
5. Who owns my domain, and how do I export my data if I leave?
6. Does my OEM program change the price or terms?

• Ask for your contract and check the term and cancellation rules; they are not published.
• Confirm in writing who owns your domain and how to export your data; neither is published.
• Point your DMS inventory feed at your new website provider.
• If you sell used cars, import your inventory into AutoFire by CSV or from your current website.

Paste your current website on the AutoFire homepage to preview your own cars on AutoFire, or compare plans by lot size.