AutoFire vs CarWizard
Two budget-friendly website options for independent used car lots - compared on price, free access, inventory feeds, and the tools that bring in buyers.
Last updated October 2026
Quick summary
CarWizard is one of the lowest-priced dealer website builders at $34.95/month, with free setup, a 30-day trial, inventory exports to the major listing sites, and extras like an online store and personal sites for salespeople.
AutoFire lets you start for $0 and stay free with up to 10 active vehicles, then gives every approved dealership a 30-day Pro trial with no credit card. Paid plans start at $59.99/month and add a dealer mobile app, AI inventory chat for shoppers, FireCompare vehicle comparisons, and feeds for Google, Facebook, Cars.com, AutoTrader, and CarGurus - on a modern, fast-loading site.
Pricing: AutoFire vs CarWizard
| Feature | AutoFire | Competitor |
|---|---|---|
| Free plan | Free forever (10 active vehicles) | 30-day trial only |
| Free Pro trial | 30 days, no credit card | 30-day trial |
| Starting paid price | Starter $59.99/mo (25 vehicles) | $34.95/mo |
| Larger lots | Pro $99.99 (75) · Growth $199 (200) | Single plan |
| Setup fee | ||
| Long-term contract |
Features for independent dealers
| Feature | AutoFire | Competitor |
|---|---|---|
| Inventory pages with search | ||
| VIN decoding | All plans | |
| Lead management | All plans | Lead emails (ADF) |
| Custom domain | All paid plans | |
| Mobile app for dealers | All plans | Not advertised |
| Test drive / appointment scheduling | All paid plans | Service booking |
| Inventory feeds | Google, Facebook, Cars.com, AutoTrader, CarGurus | AutoTrader, Cars.com, CarGurus, Carfax |
| AI inventory chat for shoppers | All paid plans | Not advertised |
| AI vehicle comparisons (FireCompare) | All paid plans | Not advertised |
| Schema markup on vehicle pages | Not disclosed | |
| Online store / card payments | ||
| Personal sites for salespeople |
Technology and setup
| Feature | AutoFire | Competitor |
|---|---|---|
| Technology stack | Next.js + React | ASP.NET MVC |
| Edge-deployed CDN | Vercel Edge Network | Not disclosed |
| Mobile-first design | Responsive templates | |
| Inventory import help | CSV, Frazer, and site migration | Imports/exports |
| Free dealer tools (calculators, photo tools) | Not advertised |
Why dealers switch to AutoFire
Free that stays free
A trial ends; a free plan does not. Keep up to 10 active vehicles live on AutoFire for $0, and upgrade only when you need more inventory or a custom domain.
Run the lot from your phone
The AutoFire mobile app lets you add vehicles, scan VINs, and answer leads without sitting at a desk.
AI that answers shoppers
AI inventory chat answers questions about your actual vehicles day and night, and FireCompare builds side-by-side vehicle comparisons that help shoppers decide.
We help move your inventory
Bring a CSV, a Frazer export, or your current website. We help import your vehicles so your new site goes live with real inventory.
Where CarWizard may be a better fit
CarWizard is a reasonable choice if any of these matter more to you than a free plan or AI tools:
- You want the lowest monthly price for a paid site and more than 10 vehicles ($34.95/mo vs AutoFire Starter at $59.99/mo)
- You want to sell products or take card/PayPal payments through an online store on your site
- You want separate personal websites for each salesperson
- You need a Carfax listing export built into your website plan
Who AutoFire is best for
- Small lots that want a professional site today without paying anything up front
- Dealers who want to manage inventory and leads from a phone
- Dealers who want shoppers to get instant answers about real inventory, any time of day
- Lots that want inventory on Google, Facebook, Cars.com, AutoTrader, and CarGurus from one place
CarWizard details are based on carwizard.net public pages as of October 13, 2026 and may change. CarWizard is a trademark of its respective owner; AutoFire is not affiliated with CarWizard.
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Switching from CarWizard?
Start free with no credit card. We help bring your current inventory over so your new site goes live with real vehicles.