Light Your Dealership On Fire Without Burning It Down
Professional websites for independent dealerships. No tech skills needed. Get online in 10 minutes with AutoFire's all‑in‑one platform.
Your dealership, elevated
Everything you need for your online presence
Mobile friendly
Responsive design that works perfectly on all devices. Your inventory looks great whether viewed on desktop, tablet, or smartphone.

Lightning Fast
Achieve a 99+ PageSpeed score to keep visitors engaged and improve your search rankings.

Google Optimized
Built for Google Vehicle Listings so buyers can find your inventory in search results.
Easy Inventory Management
Add, edit, and manage your vehicle inventory with our intuitive dashboard. No technical skills required.

A complete solution for your online presence
Everything you need to succeed online, simplified into one powerful platform

Dealer Portal
Your command center for online success
- All-in-one control center for your dealership website
- Easily manage dealership info and inventory
- User-friendly interface designed for non-technical users
- Free for dealerships with up to 10 vehicles

Inventory Management
Seamless vehicle listings in minutes
- Complete vehicle details: make, model, year, price, mileage, VIN
- Multiple photo uploads with gallery view
- Track status: available, pending, sold
- Dedicated page for each vehicle with specs and details

Website Customization
Your brand, your way, no code required
- Upload your logo and set brand colors
- Custom hero image for homepage banner
- Customizable website description for SEO
- Custom subdomain (yourdealership.goautofire.com)

Optimized for Visibility
Get discovered by motivated car buyers
- Built for Google Vehicle Listings
- Automatic structured data markup on all vehicle pages
- Mobile-friendly design for improved rankings
- Map integration shows your dealership location

Modern Experience
Impress customers across every device
- Mobile-first responsive design works on all devices
- Professional, clean layout builds customer trust
- Social sharing with Open Graph and Twitter cards
- Fast loading speeds for better user experience
Ready to transform your dealership website?
Join hundreds of successful dealerships already using our platform
Get started — it's freeHow It Works
Get your dealership online in three simple steps
Sign Up
Create your account in less than 2 minutes. No credit card required to get started.
Customize Your Site
Add your dealership information, logo, and colors. Upload your inventory with our easy-to-use interface.
Go Live
Launch your professional dealership website and start receiving leads and inquiries from potential customers.
Our Product Roadmap
Where we are and where we're going
Phase 1: Core Platform
We're currently in Beta, establishing the foundation of AutoFire with essential features.
- Professional dealer website creation
- Inventory management (10 vehicle limit)
- Google Vehicle Listings schema
- Free online presence establishment
Phase 2: Enhanced Features
Expanding your website with more functionality and removing limitations.
- Increased vehicle limits
- Dedicated inventory search page
- Inventory analytics
- Lead capture forms
- Team member management
- Custom domain support
Phase 3: Advanced Capabilities
Taking your dealership's digital presence to the next level with advanced tools.
- Google My Business direct feed integration
- Advanced website customization
- Third-party integrations
Not seeing what you want? Feature request submission and voting coming soon!
Join us on this journeyBuilt From the Ground Up
AutoFire is crafted for small used car dealerships, offering a streamlined, efficient platform without the bulk of WordPress. Experience seamless inventory management and customer engagement.
- Fast and Reliable: Get your inventory online quickly with our user-friendly interface.
- Modern Cloud Infrastructure: Secure and scalable solutions tailored for your needs.
- No Maintenance Hassles: We handle all updates and security, so you can focus on selling cars.

*Page speeds may vary based on individual configurations and network conditions.
Establish your digital presence today for free. Take your dealership online and transform how you connect with customers—no technical skills required.